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SGNL: The Death of Standing Privilege
How a 48-person startup is rewriting IAM with dynamic, continuous access control
In a world of constant breaches, static permissions are a relic of the past. SGNL isn't just managing identities; it's eliminating the concept of 'standing access' entirely, forcing a fundamental shift in how we think about security.
"Static permissions are the single biggest blast radius risk in modern enterprises. SGNL's premise is radical: no one should have access they don't actively need."
The Identity Paradox
SGNL targets a specific pain point that legacy IAM tools like Okta or Azure AD struggle with: continuous authorization. While traditional tools authenticate 'who you are,' SGNL obsesses over 'what you need right now.' With a lean team of 48 and $6.3M in revenue, they are proving that enterprise security doesn't require massive headcount—just a radically different architectural philosophy.
The SEO Playbook
Their traffic profile reveals a savvy go-to-market strategy. 49% of traffic is direct, indicating strong brand recall among security leaders. The organic search reveals intent: high-volume queries like 'what is sgnl' (250 monthly volume) and branded searches for 'sgnl careers' suggest they are building a cult following. They aren't just buying ads; they are educating a market that is actively searching for a solution to standing privileges.
- Zero Standing Privilege (ZSP): Access is granted in real-time based on context, not stored permissions.
- Just-in-Time Access: Eliminates the need for permanent admin accounts, drastically reducing the attack surface.
- Policy-as-Code: Allows security teams to define access rules dynamically, integrating directly into the developer workflow.
The leadership team—comprising Scott Kriz, Erik Gustavson, and a focused group of executives—has avoided the bloat typical of Series B companies. With a tech stack that includes modern tools like Tailwind CSS and Lottie, their digital presence feels lightweight and fast, mirroring their product philosophy. They aren't just selling software; they are selling a reduction in cognitive load for CISOs.
The Verdict: A High-Conviction Bet
SGNL is positioning itself not as an IAM vendor, but as the control plane for the modern cloud perimeter.
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SGNL | The Continuous Identity Platform
Eliminate standing access to critical systems, drastically reduce your blast radius, and achieve Zero Standing Privilege with SGNL's dynamic access management.
The Continuous Identity Platform
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Eliminate standing access to critical systems, drastically reduce your blast radius, and achieve Zero Standing Privilege with SGNL's dynamic access management.
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