In the chaotic, billion-dollar Indian wedding industry, shaadidukaan.com positions itself as the digital sherpa guiding millions to their perfect vendors. But peel back the layers, and you find a disconnect between their revenue claims and actual web traffic, painting a picture of a company that might be scaling offline faster than it is online.

"A $15M revenue on 178K monthly visits isn't just impressive—it's mathematically improbable for a pure-play marketplace, suggesting a heavy reliance on high-ticket offline services or B2B contracts."

The tech stack is standard for a modern marketplace—Bootstrap, Tailwind, jQuery, and Vite—but lacks the sophistication of a hyper-scaled unicorn. The presence of Clarity and Google Tag Manager shows they are tracking users, but the low Trustpilot score (2.6/5 from only 17 reviews) raises questions about vendor quality control and customer satisfaction at scale.

• Revenue-to-Traffic Mismatch: $15M revenue on ~180K visits implies either extremely high ticket prices or non-digital revenue streams.
• Niche Keyword Dominance: Ranking for very specific bridal aesthetics rather than broad category terms.
• Low Social Proof: A 2.6-star rating with minimal volume suggests friction in the vendor-vetting process.