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ShareIn: The Quiet Powerhouse of Impact Investing
A B2B infrastructure play that's quietly powering the future of ethical finance
While fintech giants chase consumer headlines, ShareIn is building the invisible infrastructure that powers ethical finance. This UK-based B2B platform is the silent engine behind some of the world's most innovative impact investment channels.
"They're not selling impact investing to consumers—they're selling the infrastructure to institutions who are."
The Silent Partner Strategy
ShareIn operates as a white-label platform provider. Their clients—banks, asset managers, and crowdfunding platforms—use ShareIn's technology to launch their own impact investment products under their own brands. The end investor never sees the ShareIn name, yet the company powers over $100M in transactions annually. This B2B2C model creates deep, sticky relationships where ShareIn becomes embedded infrastructure, not just a vendor.
The Impact Infrastructure Gap
The market has a problem: traditional financial institutions want to offer ESG and impact products but lack the specialized infrastructure. ShareIn fills this gap with a modular platform handling everything from compliance to portfolio management. Their 1,506 monthly visits might seem modest, but with 49% direct traffic, they're not competing for eyeballs—they're capturing the right ones: institutional decision-makers who type their URL directly.
- White-label platform model means they scale without brand dilution
- 86 employees suggest a lean, efficient operation for their revenue
- Strong direct traffic indicates high-value, repeat institutional clients
- Specialized in impact investing—a growing but still niche market
The leadership team reveals their strategic focus: CEO Jude Cook and CTO Andrew Pickett are co-founders who've built the company from the ground up. Their backgrounds suggest a blend of financial services expertise and technical depth. The presence of multiple compliance officers (Rachael Emerton, Tully Treslove, Melissa Hamar) isn't bureaucratic—it's strategic. In impact investing, compliance isn't overhead; it's the product's core value proposition.
The Infrastructure Play That Matters
ShareIn proves that in fintech, the most valuable companies aren't always the ones with the flashiest apps or biggest marketing budgets. Sometimes, they're the ones building the rails others run on. In the growing market of impact investing, being the infrastructure provider is a position of strategic power.
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Direct investment platforms for impact | ShareIn
Helping our clients deliver market leading impact investment channels.
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About sharein.com
Helping our clients deliver market leading impact investment channels.
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sharein.com uses 10 technologies across their website including Adobe Fonts, HSTS, jsDelivr, and more.
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sharein.com receives approximately 1.5K monthly visitors and ranks #11,865,847 globally. The website has a bounce rate of 69% with visitors viewing an average of 1.1 pages per visit. Users spend an average of 0:00 on the site.
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