sharesies.nz
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Sharesies: The All-in-One Kiwi Wealth App
From micro-investing to full financial stack—how a NZ startup unified 216 employees' vision for your money
Sharesies isn't just another investment app—it's a financial operating system for New Zealanders. By connecting spending, investing, KiwiSaver, crypto, and insurance into one platform, they've engineered a $49.9M revenue business that commands 674,387 monthly visits. But the real story isn't in the numbers—it's in how they're redefining what 'wealth' means for everyday Kiwis.
"Sharesies turned investing from a luxury to a habit—1 in 3 Kiwi adults now have an account."
The Mass-Market Revolution
With 29% organic search traffic and 68% direct visits, Sharesies has achieved something rare: brand dominance. Their top keyword isn't a financial term—it's their own name (26,740 monthly searches). Even the typos ('sharies', 'sharesis') drive traffic. This isn't accidental growth; it's a cultural movement where micro-investing becomes as normal as grabbing a coffee.
The Ecosystem Play
Traditional fintechs build products; Sharesies built a financial universe. Their 18-technology stack includes PWA, Google Ads, and Facebook Pixel—but the real magic is in the integration. By uniting KiwiSaver (retirement), crypto (speculation), and insurance (protection) under one roof, they're creating lock-in through convenience. The 93.1% 'undefined' country traffic suggests they're expanding beyond NZ, but the foundation is unshakeable.
The Trustpilot rating tells a different story: 2/5 stars across 94 reviews. This gap between growth metrics and user satisfaction is the fintech paradox—scale often outpaces experience. For founders, this is the warning: rapid expansion (49.9M revenue, 216 employees) can create support bottlenecks. The question isn't whether Sharesies can grow; it's whether they can maintain quality while building a financial super-app.
- Pioneered micro-investing in NZ with $5 minimum investments
- Built a 55,670-backlink SEO moat through educational content
- Unified KiwiSaver, crypto, and traditional investing in one UI
- Achieved 68% direct traffic—true brand loyalty in fintech
The Super-App Gamble
Sharesies is betting that unifying wealth management beats specialized excellence. With 216 employees and $49.9M revenue, they're proving that in small markets, breadth beats depth. For investors: watch their expansion beyond NZ. For founders: study how they built brand equity before product perfection. For product teams: the 2/5 rating is a reminder—scale solves problems, but creates new ones.
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https://sharesies-eg3voq9njjf7.imgix.net/3MUMq1K3GgJW2bCWF8XM1D/0b255f84f66d99bfc7d554e2ee8c6dae/home-page-OG.png?auto=format,compress&cs=srgb&w=1200&q=85
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Unite your wealth | Invest, KiwiSaver, Crypto, Spend, Save, Insure—Sharesies New Zealand
Connect your spending, investing, saving, insurance, and KiwiSaver account together on Sharesies, and build towards the life you want for you and your whānau.
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Reviews (20)
Excellent service and value.
Sharesies is a share purchase and sale platform, not an advisory service. So many of the one and two star reviews seem to miss the point. Sharesies are excellent to deal with, in my experience. However, my only gripe is that they do not have and will not access shares in the European and Asian stockmarkets. That said, if you're in New Zealand and Australia and wish to limit your investments to those markets, its hard to beat. Excellent portfolio downloads, accurate and instant updates of your share portfolio live and an intuitive interface. I have ditched my expensive Big Name Bank based broker for them.
I’ve used Sharesies since they started
I’ve used Sharesies since they started. It’s great being able to access so many share types. I see the main complaint people have written about is getting your money out fast after sales. If this is important then I reckon you should use a savings account with a bank. I don’t use the savings account much but when I do it’s for money that I have for shares, just haven’t made my mind up what to buy. I have always thought of Sharesies as a long term slow investment tool. Having said that I have taken some money out and it was only about three or four days to clear. And I’ve asked then questions plenty of times and had prompt replies.
Convenient Entry to Share Diversification for Beginners
After using Spaceship and Raiz since 2018 to 'dip my toe' in the water of investing, I started to gain an interest in taking more control over my stocks. I started using Sharesies seriously a couple of years ago. I like the fact I can put small amounts into speculative penny stocks, while also putting larger investments into lower risk companies in a way that matches my weekly wallet and interests. I'm now invested in over 50 different companies, with amounts varying between just a few dollars and hundreds. I've been in touch with support several times as I've helped set up other family members, confirmed ID's, asked questions, or sent feedback. They've always been very fast and helpful, with replies in as little as 10-20 minutes in some instances. I also use Commsec for some bigger purchases, but their platform is complex for beginners, and I much prefer the clean layout and low buy-in options of Sharesies; I'm happy to pay slightly higher fees for the convenience, and ease of use of long-term lower-value investments for diversification. It's also a better investment than a lottery ticket. I'm on the Sharesies $5 monthly plan which also lowers the fees.
Good except for delays getting your money back
Nice platform, easy to use and understand, good customer service, but I don't appreciate having to wait for a week or more, like a child, to have my money transferred to my account. It used to be an instant process, and they have changed it.
Don’t use this app
Absolutely shocking experience with the Sharesies Debit Card (Spend). Ordered over a month ago, told it shipped Dec 12 via regular post (no tracking, of course). Their own help says 10-14 days normal, up to 3 weeks max with holidays. It’s now mid-January — still nothing. Support? Useless. Slow replies (days apart), and every time it’s just ‘cancel and reorder yourself’. Make the customer fix your delivery screw-up? While paying a subscription? Lost almost the entire fee-free promo (waived until Feb 2026) because of this mess. Highly recommended app turns into a nightmare on day one. Avoid if you value basic reliability and decent support. Terrible first impression.
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About sharesies.nz
Connect your spending, investing, saving, insurance, and KiwiSaver account together on Sharesies, and build towards the life you want for you and your whānau.
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sharesies.nz Social Media
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Technology Stack
sharesies.nz uses 18 technologies across their website including imgix, HSTS, cdnjs, and more.
Media
imgix
Security
HSTS
CDN
cdnjs
Cloud & Hosting
Cloudflare, Vercel
Advertising
DoubleClick Floodlight, LinkedIn Insight Tag, TikTok Pixel, Google Ads +1 more
Analytics & Marketing
RudderStack, Google Tag Manager, Google Analytics
Traffic & Audience
sharesies.nz receives approximately 674.4K monthly visitors and ranks #82,242 globally. The website has a bounce rate of 53% with visitors viewing an average of 2.8 pages per visit. Users spend an average of 1:03 on the site.
The majority of sharesies.nz's traffic comes from undefined, undefined, .
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