sharethis.com
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ShareThis: The Invisible Social Layer
A 15-year-old veteran quietly powering the social web's sharing infrastructure
While everyone obsesses over TikTok algorithms and Instagram growth hacks, ShareThis has been operating as the silent plumbing of the social web for over a decade. This isn't a viral platform—it's the infrastructure that powers sharing across millions of websites, turning passive clicks into consumer intent data.
"They're not chasing vanity metrics—they're selling the data behind the clicks."
The Infrastructure Play
ShareThis isn't a consumer-facing social network—it's B2B infrastructure. With 49 employees generating $5.4M in revenue, they're pulling in $110K per employee. That's efficient. Their real asset isn't traffic; it's the 32 million backlinks pointing to their domain, giving them SEO authority most startups would kill for. They've built the invisible layer that sits between content creators and social platforms.
The Traffic Paradox
Here's the counterintuitive part: ShareThis.com only gets 210K monthly visits—hardly viral numbers. But 48% comes from organic search and 37% direct. This tells us their users aren't browsing; they're searching for solutions. The top keywords reveal their audience: 'share this' (1,030 volume), 'addthis' (1,370 volume), 'instagram follow link' (550 volume). They're capturing intent from marketers and developers who need sharing tools, not casual browsers.
The company's $82.3M in funding over 15 years suggests investors saw long-term value in data aggregation, not just sharing widgets. Their tech stack is pragmatic—Tailwind CSS, Bootstrap, Google Analytics, Mixpanel—nothing flashy, just tools that work. The CEO Dana Hayes leads a team that's survived multiple social platform shifts, from Facebook's dominance to TikTok's rise, by staying neutral infrastructure rather than betting on any single platform.
- They own the middle layer: publishers embed their buttons, they collect sharing data, they sell insights back to marketers
- Their 32M backlinks aren't accidental—they've been referenced by countless sites for years, creating an SEO moat
- The 1 Trustpilot review (3.2/5) suggests they're not focused on consumer satisfaction—they're B2B infrastructure, not a consumer product
The Unsexy Billion-Dollar Play
ShareThis proves that infrastructure beats hype. They're not building a social network—they're selling the data from the social web itself. In a world obsessed with front-end virality, they're quietly monetizing the back-end clicks. That's the real money.
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5 keywordsHow is Sharethis's SEO?
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ShareThis | Amplify Your Content | Unlock Behavioral Intelligence
Discover how social sharing tools can drive traffic and help you understand consumer intent for better targeting and personalization.
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Reviews (1)
Probably the worst service I've ever encountered
The worst kind of service: all flashy promises, zero substance. The ShareThis scripts completely failed to perform one of the simplest tasks imaginable — passing an image and page info to social media platforms using standard, widely accepted meta tags. The sad & poor content they do manage to share won’t bring a single visitor to your site — we're not living in the 1990s anymore (though apparently, the ShareThis team didn’t get the memo). Reaching out to support cost me weeks — yes, WEEKS — of waiting and tons of beautiful words, promising to “look into it” that never led to anything but words. Along the way, I read such mind-boggling nonsense in their messages that I seriously started wondering if one of us was mentally unwell. In the end, I had to do their job myself. It took me (guess how long?)… 30 SECS to write a script that properly extracted the required data from my page — no issues at all! Let that sink in: 30 seconds for me vs. weeks of nothing from them. And no, they anyway never fixed their issue. Bottom line: an utterly useless service that will only waste your time and bring exactly ZERO new visitors to your site.
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About sharethis.com
Discover how social sharing tools can drive traffic and help you understand consumer intent for better targeting and personalization.
Company Overview
sharethis.com Social Media
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Technology Stack
sharethis.com uses 17 technologies across their website including imgix, Google Fonts, HSTS, and more.
Media
imgix
Fonts
Google Fonts
Security
HSTS
Programming Languages
PHP
CMS
WordPress
Cloud & Hosting
Amazon Web Services, AWS CloudFront
Traffic & Audience
sharethis.com receives approximately 210.6K monthly visitors and ranks #232,230 globally. The website has a bounce rate of 50% with visitors viewing an average of 1.6 pages per visit. Users spend an average of 0:32 on the site.
The majority of sharethis.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about sharethis.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit sharethis.com directly at https://sharethis.com.