outbrain.com
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Outbrain: The $1B AdTech Giant You've Never Heard Of
How a content recommendation engine quietly powers the internet's underbelly
While Google and Facebook dominate the ad tech conversation, Outbrain has built a $971M empire by placing 'Recommended for You' links on news sites worldwide. This is the story of the internet's most controversial traffic machine.
"Outbrain doesn't create demand—it monetizes attention at the moment of lowest intent."
The Traffic Paradox
Here's the fascinating contradiction: Outbrain drives 215M monthly visits to its own domain, yet only 2% comes from organic search. This reveals their core business model—they're not a destination site; they're a traffic arbitrage engine. Their 22% direct traffic suggests a massive advertiser base logging in daily to manage campaigns. The real story? Their reach extends far beyond outbrain.com itself.
The Silent Publisher Network
Outbrain's true power lies in its invisible distribution. With 2.8M backlinks, they've embedded their widget across thousands of publisher sites. For every visitor to outbrain.com, there are likely 100x more seeing their 'Recommended Content' widgets on news sites. This network effect creates a moat that's nearly impossible to replicate without massive publisher relationships.
The company's 1.2 Trustpilot rating tells a stark story. Advertisers complain about opaque pricing, poor ROI, and publisher quality. Yet the business grows. This disconnect reveals a fundamental truth: Outbrain solves a problem marketers hate but can't live without—scaling native ad spend without platform fatigue.
- Traffic arbitrage model: Buy cheap clicks, sell expensive conversions
- Publisher-first strategy: They own the placement, not the advertiser relationship
- Global footprint: Top traffic from undefined markets (likely APAC and Europe)
- Product-led growth: 2,280 monthly searches for 'outbrain login' indicate active advertiser base
The Unsexy Billion-Dollar Playbook
Outbrain proves that in ad tech, being controversial beats being popular—when you control the supply side.
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Traffic & Engagement
Rankings
Backlinks & Authority
Search Traffic
Top Organic Keywords
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Device Distribution
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5 keywordsHow is Outbrain's SEO?
Open Graph Image
https://www.outbrain.com/images/social/us/homepage-social-teads.png
Meta Tags
Outbrain Direct Response to Maximize Your ROI
Drive elevated outcomes and monetize your content with Outbrain Direct Response
H1 Tags
Schema Types
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Outbrain
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Reviews (20)
Great exposure and support
Great exposure, Much cheaper than social and excellent support.
seems to be promoting scams.
seems to be promoting also scams.
it was a difficult challenge having a…
it was a difficult challenge having a headway with this platform but someimes it good to look above abd beyond
Absolutely unnecessary service
Absolutely unnecessary service. Generates simplest advertisements that wastes Websites and CO2.
Worse experience
Worse experience, They are bigger thieves and scammers that ripped me out of my entire life savings. They always want me to pay more to be able to withdraw money. I have been forced to send money for consecutives orders and then they will give money back after completing all orders but nothing is returned back. Every time I try to withdraw money, there is an excuse why I can't.
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About outbrain.com
Drive elevated outcomes and monetize your content with Outbrain Direct Response
Company Overview
outbrain.com Social Media
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Phone Numbers
Technology Stack
outbrain.com uses 10 technologies across their website including Wistia, Google Fonts, HSTS, and more.
Video
Wistia
Fonts
Google Fonts
Security
HSTS
Error Tracking
Sentry
Privacy & Consent
OneTrust
Analytics & Marketing
Google Tag Manager, Google Analytics
Traffic & Audience
outbrain.com receives approximately 215.7M monthly visitors. The website has a bounce rate of 73% with visitors viewing an average of 1.5 pages per visit. Users spend an average of 1:25 on the site.
The majority of outbrain.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about outbrain.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit outbrain.com directly at https://outbrain.com.