9:41
sheike.com.au
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sheike.com.au

27 technologies
VerifiedVisit742.4K/mo$137M48127 Tech8 Leads
Deep Dive

Sheike: The $136M Fashion Powerhouse Dominating Australia

How a 481-person team built a direct-to-consumer empire with 742K monthly visitors

While global fashion giants struggle with localization, an Australian powerhouse quietly commands a $136.5M revenue and 742K monthly visits. Sheike isn't just selling dresses—it's engineering a direct-to-consumer machine that dominates local search and converts browsers into loyalists.

$136.5M
annual revenue
742K
monthly visitors
481
employees
46%
organic traffic

"Sheike proves that in fashion e-commerce, owning the search results for 'formal dresses' is more valuable than being a global household name."

The Traffic Dominance Playbook

With 49% direct traffic and 46% organic search, Sheike has built a brand that customers seek out by name. Their keyword strategy is surgical: they capture 22,280 monthly searches for 'sheike' plus 28,260 for 'formal dresses.' This isn't accidental SEO—it's a moat built on brand recognition and category authority. The 35,964 backlinks tell the story: fashion blogs, lifestyle sites, and influencers are all pointing to Sheike as the authority for party and cocktail dresses.

The 94% Market Focus

Here's the provocative truth: Sheike is ruthlessly focused. 94% of their traffic comes from one country (Australia), with the remaining 6% spread across global markets. This isn't a bug—it's a feature. They've doubled down on local relevance, cultural fit, and logistics efficiency. While competitors chase global expansion, Sheike owns their home turf so completely that even the misspelled searches ('shieke,' 'shei ke,' 'sheik') all lead back to them. That's brand lock-in.

  • Tech stack optimized for speed: jQuery + Tailwind CSS + PWA for mobile-first shopping
  • Weekly new arrivals create urgency and repeat visits
  • Afterpay/Klarna integration removes purchase friction
  • 46% organic traffic vs. 49% direct shows balanced acquisition and retention
Global expansion
Australian market domination
Mass-market pricing
Premium positioning
Complex tech stack
Lean, proven tech
Broad category focus
Cocktail/party dress authority

The Trustpilot rating of 2.4/5 with only 36 reviews reveals an interesting gap: Sheike's traffic and revenue far outpace their review volume. This suggests either a younger customer base less inclined to leave reviews, or a focus on direct brand experience over third-party validation. For investors, this is a signal—there's untapped potential in building social proof to match their market dominance.

The Verdict: A Local Champion Worth Studying

Sheike proves that in fashion, depth beats breadth. They own their niche so completely that even typos convert. For founders and investors, the lesson is clear: dominate a geography and category before expanding. Their $136M revenue on 481 employees shows a lean, profitable model that global brands should envy—and study.

What tech stack does Sheike use?

38 detected
Video1
Programming Languages1
Email Marketing1
Customer Support1
E-commerce & Payments3
Web Standards2
UI Libraries1
JavaScript Libraries2
Tracking & Analytics11
G
Google Analytics
G
Google Tag Manager
M
Microsoft Clarity
A
Amazon CloudFront
G
Google APIs
M
Microsoft Clarity
T
Tracking Service
G
Google Static
G
Google Tag Manager
G
Google DoubleClick
B
Bing

How much traffic does Sheike get?

Traffic & Engagement

1.2M
Monthly Visits
-11.7%
5.6
Pages/Visit
6:53
Avg. Duration
36%
Bounce Rate
Monthly Traffic Trend+9%
1.1M
Oct 2025
Oct
1.4M
Nov 2025
Nov
1.2M
Dec 2025
Dec

Rankings

#41,290
Global Rank
#621
Australia Rank
Retail
Category

Backlinks & Authority

36.0K
Backlinks
2.0K
Ref. Domains
44
Authority Score
Low
Penalty Risk
Backlinks Trend-14%
41.6K
Jul 2025
Jul
42.6K
Aug 2025
Aug
38.5K
Sep 2025
Sep
37.2K
Oct 2025
Oct
37.0K
Nov 2025
Nov
36.0K
Dec 2025
Dec

Search Traffic

Organic
419.2K
Paid
11.3K

Top Organic Keywords

#1sheike
165,000 vol32.6%
#1formal dresses
60,500 vol3.7%
#1sheike dresses
18,100 vol3.6%
#1shieke
18,100 vol3.6%
#1sheike dress
12,100 vol2.4%

Where is Sheike's audience located?

🇦🇺Australia96.9%
🇺🇸United States1.6%
🇨🇳China0.6%
🇻🇳Vietnam0.4%
🇳🇿New Zealand0.1%

Device Distribution

Desktop12.2%
Mobile87.8%

What keywords does Sheike rank for?

5 keywords
1sheike22.3K vol$0.22
2shieke5.1K vol$0.20
3shei ke2.8K vol$0.22
4formal dresses28.3K vol$0.62
5sheik23.2K vol$1.35

How is Sheike's SEO?

Open Graph Image

OG Image preview
og:image

https://cdn.shopify.com/s/files/1/0285/9001/4596/files/Preview_Link_2cb61b31-ec24-4cbf-899e-9b4bc3c5480a.jpg?v=1768851351

Meta Tags

title48 chars

SHEIKE | Shop Online | Dresses, Tops & Playsuits

description157 chars

Shop new women's cocktail dresses, party dresses, formal dresses, tops, playsuits & accessories arriving weekly! Wear now, pay later with Afterpay or Klarna!

languageEN

Schema Types

WebSiteOrganization

Who works at Sheike?

Loading leads...

What do customers think of Sheike?

SHEIKE

SHEIKE

2.4
36 reviews

Categories

Women's Clothing Store#undefinedClothing Store#undefined

Activity & Engagement

Reply Rate
0%
Avg. Reply Time
0.0 days

Contact Information

Reviews (20)

Filter by rating:
Elizabeth Scheurer
9/1/2025
🇦🇺 Australia4 reviewsOrganicUnverified
Experience date: 9/1/2025
Best ever experience

Omg what an amazing experience did I have today I was served by Eliza She was incredible Showed me all sort of ensemble Until I had what I needed This all was at 520 pm A huge thank you to a young women with a big heart for her clients Also thank you to Meira who also was there Cheers back soon Elizabeth

katina kerpelis
5/7/2025
🇦🇺 Australia1 reviewsOrganicUnverified
Experience date: 5/6/2025
⭐️⭐️⭐️⭐️⭐️ Jeanetta/ Adelaide Harbour town store!

If you ever want fantastic customer service from somone with a great eye to suit your needs and bring ever so down to earth, not pushy and all round just beautiful to have serve you then you must go see Jeanetta in the Adelaide harbour town store. What an absolute experience! 10/10⭐️⭐️⭐️⭐️⭐️

Kris
5/3/2025
🇦🇺 Australia1 reviewsOrganicUnverified
Experience date: 5/3/2025
Amazing service

Just want to say thank you to the beautiful Sandy at the DFO Essendon store. I couldn't have been happier with my experience. Sandy approached me asking if I needed help, I told her I had a wedding and a couple of other upcoming events. She was so helpful and I left purchasing 3 dresses and a skirt! I’m so happy with my purchases and so grateful for the wonderful service. Sandy, you made my day, will definitely be back again. ❤️

Reena Naran
7/2/2024
🇦🇺 Australia3 reviewsOrganicUnverified
Experience date: 6/28/2024
Amazing customer service from Abby

I had a wonderful experience shopping at Sheike - Upper Mount Gravatt, thanks to the excellent assistance provided by Abby. She was friendly, knowledgeable, and went above and beyond to help me find the perfect pieces. I will definitely be returning in the future, thanks to Abby's outstanding customer service.

Felicity Simon
5/21/2024
🇦🇺 Australia4 reviewsOrganicUnverified
Experience date: 5/17/2024
OK WOW

OK WOW! Nicest clothes I have got in a long time!!! Super stylish, amazing quality and the fit is perfect as per the size advised!! You have got a long time customer now!

Frequently Asked Questions about Sheike

What is Sheike's Revenue?
Sheike generates approximately $137M in annual revenue. With 481 employees, that's $283,750 per employee.
What does Sheike do?
Shop new women's cocktail dresses, party dresses, formal dresses, tops, playsuits & accessories arriving weekly! Wear now, pay later with Afterpay or Klarna!
How fast is Sheike growing?
Sheike has declined by 11.7% in the last 6 months according to traffic data. employee count has changed by 5% year over year.
How do people interact with Sheike?
When visiting Sheike, visitors view an average of 5.6 pages per visit, and spend around 6:53 on the site, and the bounce rate is 36.1%.
How do people find Sheike?
789.5K people (65%) visit Sheike directly. 419.2K (34%) find them through organic search. 11.3K (1%) come through paid advertising.
Who uses Sheike?
Sheike's top market is Australia with 1.2M visitors (96.9%). United States is 2nd with 19.2K (1.6%). China is 3rd with 7.3K (0.6%).
What technologies does Sheike use?
Sheike uses 27 technologies across their website including Video, Fonts, Security. Key technologies include Wistia, Google Fonts, hCaptcha, HSTS.
Who are Sheike's competitors?
Sheike's main competitors include Autoleague, ILLUM, Think Water, Made With Love Bridal, Cyrus Rugs. These companies operate in similar markets and compete for the same customer base.
What do customers think of Sheike?
Sheike has a Trustpilot score of 2.4 out of 5 (2 stars) based on 36 customer reviews.

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How to contact Sheike?

What are Sheike's key pages?

Export sheike.com.au Data

Download the complete tech stack, analytics, leads, and company data for sheike.com.au in JSON or CSV format. Use it for your sales pipeline, competitive analysis, or research.

Raw JSON Data

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About sheike.com.au

Shop new women's cocktail dresses, party dresses, formal dresses, tops, playsuits & accessories arriving weekly! Wear now, pay later with Afterpay or Klarna!

Company Overview

sheike.com.au
Website
lifestyle
Industry
#61,892
Global Rank
742.4K
Monthly Visitors
27
Technologies
8+
Employees

Contact sheike.com.au

Technology Stack

sheike.com.au uses 27 technologies across their website including Wistia, Google Fonts, hCaptcha, HSTS, and more.

Video

Wistia

Fonts

Google Fonts

Security

hCaptcha, HSTS, reCAPTCHA

Programming Languages

PHP

Cloud & Hosting

AWS CloudFront, Cloudflare

Email Marketing

Klaviyo

Traffic & Audience

742.4K
Monthly Visits
34%
Bounce Rate
3.5
Pages/Visit
3:48
Avg. Duration

sheike.com.au receives approximately 742.4K monthly visitors and ranks #61,892 globally. The website has a bounce rate of 34% with visitors viewing an average of 3.5 pages per visit. Users spend an average of 3:48 on the site.

The majority of sheike.com.au's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is sheike.com.au?
Shop new women's cocktail dresses, party dresses, formal dresses, tops, playsuits & accessories arriving weekly! Wear now, pay later with Afterpay or Klarna!
What technologies does sheike.com.au use?
sheike.com.au uses 27 technologies including Wistia, Google Fonts, and 21 more. View the full tech stack analysis above.
How do I contact sheike.com.au?
You can contact sheike.com.au through their contact page.
What are sheike.com.au's social media accounts?
sheike.com.au is active on tiktok, youtube, facebook, instagram. You can find links to all their social media profiles in the social section above.
Is sheike.com.au hiring?
Check sheike.com.au's careers page for current job openings and opportunities. The company has 8+ known employees.
How popular is sheike.com.au?
sheike.com.au receives approximately 742.4K monthly visitors and ranks #61,892 globally. Traffic is declining by 33.9% month-over-month.

Related Searches

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This page provides publicly available information about sheike.com.au. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit sheike.com.au directly at https://sheike.com.au.