While most ad agencies chase viral fame and Silicon Valley funding, Shepherd Agency has quietly built a $42.6M business over four decades by mastering the art of regional dominance. This isn't a tech startup—it's a legacy brand that proves you don't need to be a global network to win.

"Shepherd isn't chasing scale—they're building depth in markets where relationships matter more than algorithms."

The tech stack tells another story. They're running Drupal with Tailwind CSS and jQuery—a hybrid of enterprise-grade CMS and modern frontend frameworks. This isn't the bleeding-edge stack you'd expect from a digital-native agency, but it's pragmatic. Drupal handles complex content management for their diverse client base, while Tailwind ensures their site stays modern. They're using Google Analytics, Tag Manager, and Microsoft Clarity for tracking—standard but effective tools that prioritize data over flash.

• 40-year track record in B2B and consumer marketing
• Dual-market strategy (Jacksonville + Atlanta)
• Revenue-per-employee: ~$275K (strong for mid-sized agencies)
• Stable leadership: Founder Robin Shepherd alongside President Mike Russell
• Full-service model: strategy, creative, media, digital