shinglehanger.com
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The Side-Hustle OS That's Quietly Scaling
How ShingleHanger is building the backend for the $1.3T freelance economy
While the world obsesses over AI unicorns, ShingleHanger is quietly building the operating system for the gig economy's backbone. This isn't another SaaS tool—it's a survival kit for the 60 million Americans who've turned side hustles into lifelines.
"ShingleHanger isn't chasing venture capital—it's chasing viability in a market where 90% of micro-businesses fail within 18 months."
The Invisible Army
Adrienne Waterston's vision targets the 44% of Americans with side hustles who are drowning in spreadsheets and missed invoices. With just 5 employees, ShingleHanger serves a market that's been ignored by enterprise software giants. Their secret? Building for the '40% person'—the entrepreneur who works 40% of their time on their business, not 40 hours a week.
The Zero-Traffic Paradox
Here's the counterintuitive insight: ShingleHanger shows 0 monthly visits because they're playing a different game. While competitors fight SEO wars, they're building direct relationships. Their top keyword—'jesse itzler 40 percent' (180 monthly searches)—reveals their strategy: affiliate marketing with micro-influencers, not keyword stuffing. It's a Trojan horse approach to market penetration.
The tech stack tells another story. Built on jQuery and Bootstrap—technologies some call 'dated'—they've prioritized stability over flash. This isn't a startup chasing shiny objects; it's a pragmatic tool that works on older iPhones and spotty connections. In a world where 40% of freelancers work from coffee shops, reliability beats innovation.
- Revenue-first mentality: $400K with zero VC dilution
- Micro-influencer strategy: 180 monthly searches on their hero keyword
- Built for the 40% economy: Targeting part-time entrepreneurs, not full-time founders
- The anti-SaaS playbook: No traffic, no SEO, all direct relationships
The 5-Person Empire
While others chase scale, ShingleHanger proves that in the side-hustle economy, depth beats width. Their $400K revenue with 5 employees isn't a bug—it's the business model.
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ShingleHanger | Get the most out of your side-hustle, micro or small business
Get the most out of your side hustle or freelance job with ShingleHanger the easy to use business tool app now available on the Apple app store.
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About shinglehanger.com
Get the most out of your side hustle or freelance job with ShingleHanger the easy to use business tool app now available on the Apple app store.
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Technology Stack
shinglehanger.com uses 14 technologies across their website including Google Maps, Font Awesome, Adobe Fonts, HSTS, and more.
Maps
Google Maps
Fonts
Font Awesome, Adobe Fonts, Google Fonts
Security
HSTS
CDN
cdnjs
Cloud & Hosting
Cloudflare
Email Marketing
Mailchimp
Traffic & Audience
shinglehanger.com receives approximately 0 monthly visitors. The website has a bounce rate of 0% with visitors viewing an average of 0.0 pages per visit. Users spend an average of 0:00 on the site.
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