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ShipHawk: The Anti-ERP Fulfillment OS
How a $15.7M ARR company is quietly replacing legacy WMS with a modern shipping intelligence layer.
While legacy giants like Manhattan Associates and Oracle build monolithic supply chain suites, ShipHawk is surgically dismantling the fulfillment stack. They aren't selling software; they are selling the 'Order Fulfillment Operating System'—a unified layer that makes the warehouse intelligent before it hits the dock door.
"ShipHawk isn't just rating shopping; it's bringing algorithmic intelligence to the physical act of packing a box."
The 'Amazon Effect' B2B Play
The data tells a story of a high-intent, low-churn user base. With 74% direct traffic and 21% organic search, ShipHawk isn't relying on paid acquisition. Their users aren't browsing; they are logging in. The search volume for specific queries like 'shiphawk amazon fba' and 'd365 software for shipper letter of instruction' reveals a customer base trying to bridge the gap between complex enterprise requirements and modern e-commerce agility. They are solving the 'last mile' of the data problem.
The Tech Stack Paradox
It is fascinating to see a $15M+ ARR company rely heavily on jQuery and Bootstrap in their public facing site. This suggests two things: either they are ruthlessly efficient with resources (prioritizing product over marketing polish) or they are a mature product that hasn't needed a frontend rewrite in years. However, the move to Vite and Tailwind in recent iterations hints at a modernization push. The real magic is likely in the backend APIs that aren't visible in the stack scan.
The company's core value proposition is 'Pricing Intelligence.' Most WMS systems tell you where an item is; ShipHawk tells you how much it costs to move it—before you even pick it. By unifying Parcel, LTL, and FTL logic into one interface, they eliminate the 'shipping manager' bottleneck.
- The 'Operating System' positioning shifts them from a feature (shipping) to a platform (fulfillment).
- High employee efficiency: ~$140k revenue per employee indicates a highly technical, lean team.
- The specific keyword targeting for 'D365' suggests they play well with Microsoft Dynamics, positioning as a best-of-breed add-on rather than a total replacement.
The Verdict: A Buy for Logistics Nerds
ShipHawk is the hidden utility layer for modern commerce. They aren't sexy, but they are essential.
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WMS & Advanced Shipping Software | ShipHawk
WMS and TMS solutions that make your fulfillment fast and accurate. Parcel, LTL, and FTL shipping. Increase throughput, cut labor and shipping costs, automate fulfillment, and increase inventory visibility.
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About shiphawk.com
WMS and TMS solutions that make your fulfillment fast and accurate. Parcel, LTL, and FTL shipping. Increase throughput, cut labor and shipping costs, automate fulfillment, and increase inventory visibility.
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shiphawk.com uses 32 technologies across their website including YouTube Embed, Font Awesome, Adobe Fonts, Okta, and more.
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shiphawk.com receives approximately 56.3K monthly visitors and ranks #531,688 globally. The website has a bounce rate of 49% with visitors viewing an average of 4.7 pages per visit. Users spend an average of 4:32 on the site.
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