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ShipWorks: The Unsexy Giant of Ecommerce Fulfillment
How a 42-person team quietly powers high-volume shipping for thousands of businesses
While everyone chases the next flashy SaaS unicorn, ShipWorks has spent years building an empire in the unglamorous world of warehouse logistics. This isn't about AI hype—it's about moving real packages at scale, and the numbers prove it's working.
"ShipWorks isn't chasing AI trends—it's moving real packages for businesses that need reliability over buzzwords."
The Power User Problem
ShipWorks targets the serious middle market: businesses processing enough volume to outgrow Shopify's native tools but not yet enterprise-scale. Their 68% direct traffic screams one thing—these are power users who bookmark the software daily. When your direct traffic nearly doubles your organic search, you've built a sticky workflow, not just a marketing funnel.
The Efficiency Play
With 42 employees generating $4.9M in revenue, ShipWorks achieves $117K per employee—a lean operation that focuses purely on shipping automation. This isn't a growth-at-all-costs play; it's a precision tool for warehouse managers who need to process 500+ orders daily without crashing their system. The 25% organic traffic suggests they're not spending heavily on acquisition, letting product-market fit do the heavy lifting.
The keyword data reveals their core value proposition: users aren't searching for 'shipping software'—they're searching for 'ShipWorks API', 'ShipWorks filters', and specific workflow problems. This indicates a mature user base that's already bought in and is now optimizing their setup. The 730 monthly searches for 'shipworks' alone shows strong brand recall in a crowded category.
- Deep integration focus: API and filter searches show technical users pushing the platform's limits
- Workflow-centric: Keywords like 'export shipment history' reveal real operational pain points
- Sticky user base: High direct traffic indicates daily operational dependency
The Unsexy Winner
ShipWorks proves that in logistics, reliability beats innovation every time. For founders building in ecommerce infrastructure, the lesson is clear: solve the boring problems well, and you'll own a niche that matters.
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https://www.shipworks.com/wp-content/uploads/2021/10/Works-Graphics-How-to-Avoid-8-Common-Shipping-Mistakes-Feature-956x478-2.jpg
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ShipWorks Multi-Carrier Shipping Software - Try it Free for 30 Days!
Optimize your warehouse and ecommerce business with ShipWorks shipping software. Manage high-volumes, automate processes, and reduce costs. Try it Free!
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ShipWorks
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Reviews (5)
very nice app
very nice app
Excellent product and service at great …
Excellent product and service at great value. Been using their software for 10 years now.
great!
great! I love that to easy use for my business. Thank you!
ShipWorks is an excellent order …
ShipWorks is an excellent order management and shipping platform.
Fantastic customer service
Fantastic customer service. Light years ahead of their competition. Dependable when most needed
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About shipworks.com
Optimize your warehouse and ecommerce business with ShipWorks shipping software. Manage high-volumes, automate processes, and reduce costs. Try it Free!
Company Overview
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Technology Stack
shipworks.com uses 19 technologies across their website including Wistia, Font Awesome, Google Fonts, Sentry, and more.
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Wistia
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Font Awesome, Google Fonts
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Sentry
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PHP
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WordPress
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Cloudflare
Traffic & Audience
shipworks.com receives approximately 29.3K monthly visitors and ranks #1,066,612 globally. The website has a bounce rate of 55% with visitors viewing an average of 1.6 pages per visit. Users spend an average of 0:37 on the site.
The majority of shipworks.com's traffic comes from undefined, undefined, .
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