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Shippo: The Shipping API Eating E-commerce
How a $64M revenue company built the invisible infrastructure for global logistics
Shippo isn't just another shipping software—it's the invisible plumbing connecting millions of e-commerce packages to carriers worldwide. While competitors fight for brand recognition, Shippo quietly processes the logistics backbone for businesses that would otherwise drown in shipping complexity.
"Shippo's 67% direct traffic proves they've become infrastructure, not just a product—businesses don't find them, they build around them."
The API-First Moat
Shippo's genius lies in its dual-path strategy: a web app for SMBs and a robust API for enterprises. This isn't just product flexibility—it's a defensive moat. While ShipStation (their top keyword competitor) fights for the same search terms, Shippo embeds itself directly into e-commerce platforms like Shopify, WooCommerce, and custom builds. The 67% direct traffic signals that once businesses integrate, they don't leave. This stickiness is worth $154M in funding.
Growth Through Invisibility
The most telling metric isn't their 3.89M monthly visits—it's the traffic composition. With only 17% organic search, Shippo isn't playing the SEO game. Instead, they're the invisible infrastructure powering other businesses' success. When a Shopify store ships 1,000 packages a day, Shippo handles the label generation, address verification, and tracking. They're the B2B2C play that wins by being essential, not famous. Their 40,582 backlinks aren't from marketing campaigns—they're from developer documentation and integration pages.
The Trustpilot rating of 3.8/5 with 504 reviews tells a nuanced story. For a logistics platform, this isn't a weakness—it's reality. Shipping is inherently messy: carrier delays, address errors, customs issues. A perfect 5.0 would suggest they're managing expectations, not reality. The 3.8 reflects honest customer experiences across the chaotic world of global shipping, which actually builds more trust than manufactured perfection.
- Dual product strategy: Web app for SMBs, API for enterprises creates network effects
- Carrier-agnostic positioning lets them profit from shipping volume without carrier bias
- 67% direct traffic proves product-market fit and high retention
- Top keyword competitor is Shipstation—direct battle for the same enterprise customers
Shippo wins by being boring
While others chase brand fame, they're building the logistics layer that powers commerce. In infrastructure, boring is profitable.
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Best Multi-Carrier Shipping Software for Businesses | Shippo
Shippo is the best multi-carrier shipping software for e-commerce businesses. Find the best shipping rates, integrate with e-commerce platforms, print shipping labels, track package delivery, and verify addresses with either our shipping API or web app.
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Reviews (20)
Great price, great customer service
I never ran into any problem at all with their service.
Overall Shippo has been a great…
Overall Shippo has been a great service. They have reasonable rates, options for carriers, time frames on shipments. All of your customers and shipments are stored in your account. I highly recommend them!
Great shipping service
Easy to use, great pricing.
It is fast
It is fast, easy, and I get the best price for what I’m sending.
easy to use-work with and cost beats…
easy to use-work with and cost beats the other companies
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About goshippo.com
Shippo is the best multi-carrier shipping software for e-commerce businesses. Find the best shipping rates, integrate with e-commerce platforms, print shipping labels, track package delivery, and verify addresses with either our shipping API or web app.
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Technology Stack
goshippo.com uses 27 technologies across their website including Adobe Fonts, Google Fonts, Squarespace, Webflow, jsDelivr, and more.
Fonts
Adobe Fonts, Google Fonts
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Squarespace, Webflow
CDN
jsDelivr
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AWS CloudFront, Cloudflare
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Marketo
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DoubleClick Floodlight, Microsoft Ads, LinkedIn Insight Tag, Google Ads +1 more
Traffic & Audience
goshippo.com receives approximately 3.9M monthly visitors and ranks #14,029 globally. The website has a bounce rate of 54% with visitors viewing an average of 4.1 pages per visit. Users spend an average of 3:40 on the site.
The majority of goshippo.com's traffic comes from undefined, undefined, .
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