shoegr.com
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The $1.4M Shoe Obsession
How SHOEGR built a premium shoe care empire with just 10 people
In a world where sneakers are status symbols and investments, one Indian startup is quietly cleaning up. SHOEGR isn't just selling shoe polish—they're selling a lifestyle upgrade, and it's working.
"They're not selling shoe care products—they're selling the confidence that comes with pristine kicks."
The Niche That Scaled
While most DTC brands chase mass markets, SHOEGR carved out a hyper-specific niche: premium shoe care for the sneakerhead generation. With 48% organic traffic and a #677K global rank, they're dominating search for terms like 'shoe cleaning spray' and 'sneaker protector kit India.' This isn't accidental—it's a masterclass in SEO-driven product development.
The 10-Person Powerhouse
Here's the kicker: this $1.4M revenue machine runs on just 10 employees. That's $140K revenue per employee—a staggering efficiency ratio for a DTC brand. While competitors burn cash on scaling, SHOEGR's lean team focuses on what matters: product quality and community building across YouTube, Instagram, and LinkedIn.
Their tech stack tells a story of pragmatic innovation. Vue.js with Tailwind CSS for a snappy frontend, jQuery for legacy compatibility, and Vite for build optimization. They're not chasing bleeding-edge frameworks—they're using what works to move fast and convert better.
- Product-led SEO: They rank for 'shoe cleaning near me' (310 monthly searches) while building a brand that transcends location
- Community-first: Active on YouTube, Instagram, LinkedIn, and Facebook—building a multi-platform presence that converts
- Premium positioning: From '3 lac+ happy customers' to 'Premium Shoe Care Products,' they own the high-end narrative
The Real Shoe Doesn't Drop
SHOEGR proves that in DTC, focus beats scale. With just 10 people and no funding, they've built a $1.4M revenue engine by owning a niche so completely that customers search for them by name. The question isn't whether they'll scale—it's whether anyone else can replicate their community-driven, SEO-first playbook in a world obsessed with growth at all costs.
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Meta Tags
SHOEGR: Premium Shoe Care Products. Clean. Protect. Store. Organize.
SHOEGR is a leading shoe care brand offering premium quality products. Our range includes Shoe Cleaning Kits, Water and Stain Repellent, Shoe Storage Boxes, Crease Protectors, Sneaker Cleaning Wipes, Shoe Fresheners, Shoe Deodorizers, and more. Let's upgrade your shoe care routine. 3 lac+ happy customers.
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About shoegr.com
SHOEGR is a leading shoe care brand offering premium quality products. Our range includes Shoe Cleaning Kits, Water and Stain Repellent, Shoe Storage Boxes, Crease Protectors, Sneaker Cleaning Wipes, Shoe Fresheners, Shoe Deodorizers, and more. Let's upgrade your shoe care routine. 3 lac+ happy customers.
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Technology Stack
shoegr.com uses 29 technologies across their website including Font Awesome, hCaptcha, HSTS, Sentry, and more.
Fonts
Font Awesome
Security
hCaptcha, HSTS, reCAPTCHA
Error Tracking
Sentry
CMS
Ghost
CDN
cdnjs, unpkg
Cloud & Hosting
AWS CloudFront, Cloudflare
Traffic & Audience
shoegr.com receives approximately 39.2K monthly visitors and ranks #677,175 globally. The website has a bounce rate of 43% with visitors viewing an average of 3.0 pages per visit. Users spend an average of 1:49 on the site.
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