shokz.com
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Shokz: The $27M Audio Disruptor
How bone conduction tech is reshaping the $100B headphone market
Shokz isn't selling headphones—they're selling freedom. Freedom from ear fatigue, from isolation, and from the limitations of traditional audio. With 3M monthly visitors and $27M in revenue, they're proving that open-ear technology isn't a niche—it's the future.
"They're not competing with Bose or Sony. They're creating a category where those giants can't play."
The Growth Engine
Shokz dominates search with 181K monthly searches for their brand alone. Their top keyword 'shokz openrun pro 2' drives nearly 50K searches monthly—proving that athletes and runners are their core evangelists. The 53% organic traffic share shows they've built a brand that people seek out, not stumble upon.
The User Paradox
With 335 Trustpilot reviews at 2.9/5, Shokz faces a fascinating contradiction: they're growing fast, but customer satisfaction is middling. This isn't a product problem—it's a category problem. Early adopters accept trade-offs for the unique benefit of situational awareness. The real question: Can they maintain growth as they move from early adopters to the mass market?
The tech stack reveals their modern approach: Vite for speed, PWA for mobile-first experience, and Tailwind CSS for rapid iteration. With just 111 employees generating $27M in revenue, they're operating at $244K per employee—remarkably efficient for a hardware company. The 38% direct traffic is particularly telling; it suggests strong brand recall and repeat purchasers.
- Category creation: They invented the premium open-ear segment, not just entered it
- Search moat: 181K brand searches create a defensible keyword fortress
- Efficiency: $244K revenue per employee beats most SaaS companies
- Geographic ambiguity: 40% traffic from 'undefined' suggests international expansion challenges
The Next Billion-Dollar Question
Can Shokz expand beyond athletes before competitors like Bose or Apple enter the open-ear space? Their 40% 'undefined' traffic suggests they're already testing international waters, but the 2.9/5 rating indicates scaling friction. The window is open—but closing fast.
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Traffic & Engagement
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5 keywordsWhat is Shokz's revenue?
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Shokz
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Reviews (20)
I left my shokz 'open run' on my sunbed…
I left my shokz 'open run' on my sunbed while on a cruise ship last month. They were scooped up with the towels and went through their industrial washing process before being returned to me. They still work perfectly which I found amazing.
Great Customer Support
The comms from the team in Customer Support were clear, concise and prompt - and they delivered on what they promised
Very good communication from start to…
Very good communication from start to finish. Access support via email and received prompt responses and dialogue. My query was resolved fully and satisfactory.
A true game changer
A true game changer - best of all you don't even notice wearing them. I wear hearing aids so have never been able to wear ear pods without taking out and carrying my hearing aids - first time I can run and listen to music or a podcast - seriously over the moon with these, thankyou.
Excellent customer service
Excellent customer service
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About shokz.com
Company Overview
Technology Stack
shokz.com uses 33 technologies across their website including AccessiBe, Vimeo, YouTube Embed, Font Awesome, Adobe Fonts, and more.
Accessibility
AccessiBe
Video
Vimeo, YouTube Embed
Fonts
Font Awesome, Adobe Fonts, Google Fonts
Security
hCaptcha, HSTS, reCAPTCHA
Programming Languages
PHP
CMS
Contentful
Traffic & Audience
shokz.com receives approximately 3.1M monthly visitors and ranks #19,833 globally. The website has a bounce rate of 50% with visitors viewing an average of 3.0 pages per visit. Users spend an average of 2:30 on the site.
The majority of shokz.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about shokz.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit shokz.com directly at https://shokz.com.