shop.diesel.com
Get leads like Shop — and thousands more
Build targeted lists by tech stack, traffic, and more
Diesel's Digital Denim: A Deep Dive
How the iconic fashion brand is navigating the DTC landscape with 500K monthly visitors.
In an era where fashion brands either pivot to digital or die, Diesel's official US store stands as a fortress of heritage. But with nearly 530,000 monthly visitors, is shop.diesel.com a thriving digital flagship or just a vanity URL? We analyzed the data to find out.
"With 50% organic traffic, Diesel isn't just selling clothes; they're capitalizing on decades of brand equity."
The Traffic Paradox
The data reveals a fascinating split: 50% of traffic comes from organic search, while a massive 38% is direct. This is the hallmark of a legacy brand. Users aren't discovering Diesel via ads; they are seeking it out by name. However, the 'undefined' top countries suggest either a data tracking gap or a highly fragmented international audience that the US store is inadvertently capturing.
Tech Stack & Modernization
Diesel's tech stack reveals a tension between legacy and modernity. They rely heavily on jQuery and Bootstrap—technologies often associated with older, monolithic architectures—yet they've adopted Tailwind CSS and DaisyUI for frontend styling. This hybrid approach suggests a slow, steady migration rather than a risky overhaul, prioritizing stability over bleeding-edge innovation.
The brand operates under the OTB Group umbrella, with a workforce of over 6,000 employees generating over $1.3B in revenue. The online store is a critical touchpoint, but it appears to be part of a larger, diversified ecosystem that includes physical retail and wholesale channels.
- Heritage Traffic:** High direct traffic indicates strong offline-to-online conversion.
- Tech Debt:** Heavy reliance on jQuery suggests a need for frontend modernization.
- Global Ambiguity:** Traffic geography is unclear, hinting at potential analytics blind spots.
The Verdict: A Sleeping Giant?
Diesel has the brand power, but the digital infrastructure needs a refresh to match its fashion-forward reputation.
What tech stack does Shop use?
How much traffic does Shop get?
Traffic & Engagement
Traffic Sources
Where is Shop's audience located?
How is Shop's SEO?
Meta Tags
Quality Denim Jeans, Jackets, Shoes & Bags | Diesel® US
Shop the latest jeans, clothing and accessories on the official Diesel® US online store. High-quality, modern fashion with fast US delivery.
H1 Tags
Schema Types
What is Shop's revenue?
Who works at Shop?
Loading leads...
What do customers think of Shop?
Diesel
Categories
Activity & Engagement
Contact Information
Reviews (0)
No reviews found. Reviews may not be available in the initial page load. Try refreshing or check the Trustpilot page directly.
Frequently Asked Questions about Shop
What is Shop's Revenue?
What does Shop do?
How fast is Shop growing?
What technologies does Shop use?
Who are Shop's competitors?
What do customers think of Shop?
Export Data
Unlock all exports
Download CSVs, JSONs & full reports
How to contact Shop?
Contact Information
Export shop.diesel.com Data
Download the complete tech stack, analytics, leads, and company data for shop.diesel.com in JSON or CSV format. Use it for your sales pipeline, competitive analysis, or research.
Raw JSON Data
Click "Show" to view the raw API response data
About shop.diesel.com
Shop the latest jeans, clothing and accessories on the official Diesel® US online store. High-quality, modern fashion with fast US delivery.
Company Overview
shop.diesel.com Social Media
Contact shop.diesel.com
Phone Numbers
Technology Stack
shop.diesel.com uses 17 technologies across their website including AudioEye, Adobe Fonts, Algolia, and more.
Accessibility
AudioEye
Fonts
Adobe Fonts
Search
Algolia
Cloud & Hosting
Cloudflare
Advertising
DoubleClick Floodlight
Tag Managers
Tealium
Traffic & Audience
shop.diesel.com receives approximately 529.6K monthly visitors and ranks #102,132 globally. The website has a bounce rate of 60% with visitors viewing an average of 2.2 pages per visit. Users spend an average of 0:43 on the site.
The majority of shop.diesel.com's traffic comes from undefined, undefined, .
Frequently Asked Questions
What is shop.diesel.com?
What technologies does shop.diesel.com use?
How do I contact shop.diesel.com?
What are shop.diesel.com's social media accounts?
Is shop.diesel.com hiring?
How popular is shop.diesel.com?
Related Searches
This page provides publicly available information about shop.diesel.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit shop.diesel.com directly at https://shop.diesel.com.