shopflo.com
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Shopflo: The Checkout Stack Taking India by Storm
How a 60-person team built a $13M revenue engine by owning the last mile of e-commerce
In India's chaotic $1.4 trillion e-commerce market, Shopflo isn't just optimizing checkout—they're building the operating system for digital commerce. With 50M+ shoppers in their network, they've turned the most friction-filled moment of buying into a conversion engine.
"Shopflo isn't optimizing checkout—they're weaponizing it for India's unique commerce landscape."
The Network Effect Playbook
While most checkout providers focus on UX, Shopflo's real moat is their 50M+ shopper network. This isn't just a metric—it's their flywheel. Every new merchant taps into a pre-built pool of Indian shoppers who've already authenticated, saved payment methods, and built trust. The result? Merchants see conversion lifts not from better design, but from reduced friction at the identity and payment layer. It's Shopify's app ecosystem logic applied to the checkout itself.
The Revenue Efficiency Paradox
Here's the counterintuitive part: Shopflo generates $13.2M in revenue with just 60 employees—that's $220K per employee, far above SaaS industry averages. Their traffic tells a different story though: only 25,978 monthly visits with 58% direct traffic. This suggests a high-touch, enterprise-heavy sales motion rather than product-led growth. They're not chasing VC-scale growth metrics; they're building a profitable, defensible business in India's B2B SaaS space where enterprise sales cycles still dominate.
The tech stack reveals their priorities: jQuery and Swiper for lightweight, fast-loading experiences, Tailwind CSS and DaisyUI for rapid UI iteration, and Google Analytics/GTM for conversion tracking. This isn't a bleeding-edge stack—it's pragmatic engineering focused on speed and reliability. For Indian merchants dealing with patchy connectivity and diverse devices, this lightweight approach is a feature, not a bug.
- 50M+ pre-authenticated Indian shoppers in network (network effect moat)
- End-to-end solution: product pages → cart → checkout (full-stack control)
- Enterprise-heavy sales model: 58% direct traffic signals high-touch B2B
- Indian market specificity: built for UPI, local payment methods, compliance
- Profitability over hypergrowth: $220K revenue per employee suggests efficiency
The Quiet Giant of Indian Checkout
Shopflo proves you don't need 1000 employees or viral growth to build a $13M revenue business. In India's complex commerce landscape, depth beats breadth, and owning one critical moment (checkout) can be more valuable than building an entire platform.
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Shopflo · A checkout that converts
Boost your store conversions by tapping into a network of 50Mn+ Indian shoppers. With Shopflo’s end-to-end e-commerce solution, you can convert more at every stage: product pages, cart, or checkout.
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About shopflo.com
Boost your store conversions by tapping into a network of 50Mn+ Indian shoppers. With Shopflo’s end-to-end e-commerce solution, you can convert more at every stage: product pages, cart, or checkout.
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Technology Stack
shopflo.com uses 25 technologies across their website including Okta, HSTS, Sentry, and more.
Authentication
Okta
Security
HSTS
Error Tracking
Sentry
CMS
Ghost, Webflow
CDN
cdnjs, unpkg, jsDelivr
Cloud & Hosting
AWS CloudFront, Cloudflare
Traffic & Audience
shopflo.com receives approximately 26.0K monthly visitors and ranks #957,549 globally. The website has a bounce rate of 47% with visitors viewing an average of 2.5 pages per visit. Users spend an average of 1:47 on the site.
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This page provides publicly available information about shopflo.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit shopflo.com directly at https://shopflo.com.