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New Republic: Luxury for the People
A $3.4M brand riding the wave of Yeezy's shadow
New Republic isn't just selling shoes—they're selling the ghost of Kanye West's legacy. With 98k monthly visitors searching for 'Yzy', this 21-person company has turned the hype vacuum left by Yeezy's collapse into a $3.4M revenue stream.
"They don't chase trends—they chase the search volume left in the wake of broken hype cycles."
The Yeezy SEO Playbook
New Republic's top keyword is 'yzy' with 55,260 monthly searches—more than their own brand name (450). They're not building a brand; they're capturing demand. 'yeezy gap' (7,290) and 'new republic yeezy' (610) complete the trifecta. This is arbitrage, not storytelling.
The Trust Paradox
45% direct traffic suggests brand recognition, but a 2.6/5 Trustpilot rating from only 4 reviews reveals a brittle reputation. When your entire value proposition is 'like Yeezy but cheaper,' you inherit Kanye's chaos without his creative capital.
Their tech stack reads like a startup's wishlist—Tailwind CSS, Bootstrap, jQuery, Slick—but with only 21 employees and $3.4M revenue, they're running lean. The real question: are they a footwear brand or a search engine optimization agency with a shoe warehouse?
- Traffic is 71.9% undefined (likely US), showing domestic dominance
- Organic search (45%) and direct traffic (45%) are perfectly balanced—suspiciously so
- Social presence is active but not driving the conversation (TikTok, Twitter, Facebook, Instagram)
The Hype Vacuum Business Model
New Republic proves that when giants stumble, agile opportunists can build sustainable businesses by capturing their search traffic. But without original storytelling, they're forever the shadow, never the light.
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New Republic - Luxury For The People
New Republic is a footwear and apparel brand that reimagines classic designs with contemporary updates, crafted from premium materials.
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New Republic
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Reviews (4)
Horrible Experience
I Placed my order and it was confirmed the same day on, 28/11/25. And as I’m writing this review on 15/01/26, over a month and half after, I’m yet to get any useful feedback regarding why my order has not been shipped. When you send them emails you only receive automated responses saying the same thing; that they’re experiencing challenges and order will be shipped out in a few weeks. I replied immediately to get clarification on the ‘few weeks’ but they do not respond to any of my several replies. This has been the most horrible shopping experience.
Very disappointed with my experience.
I placed my order on 11/25 and my package has never shipped — tracking has only shown “label created.” After waiting weeks, I have sent multiple follow-up emails and have received no reply at all. I finally received a response saying the main item I ordered was out of stock and that shipping would take 1–2 more weeks. I replied the same day, clearly stating that I preferred to wait for the item and asking for an estimated restock date. Since then, I have been completely ignored. I sent follow-up emails, asked for updates, and even requested a phone number for customer service — no response at all. As of 1/14/2026, nothing has shipped, no update, no answers. Very disappointed with my experience. This is starting to feel like a scam.
Im waiting for my order to ship for 33…
Im waiting for my order to ship for 33 days and they still didnt even pacgkage my order, slow automatized replies from customer support and very very long wait time for answer and still nothing progressing, I ordered 5 Items from them before and it took like 20 days from ordering to be deliveried but 33 days wait time for none progress is crazy…
Terrible Experience with @NewRepublic
Terrible Experience with @NewRepublic - They Don't Deliver and Shift the Blame On February 7th, I placed an order on shopnewrepublic.com, paying $12.99 for 1-2 business day shipping. The package arrived 4 days later, completely missing the promised window. Their response? Denying their advertised service and blaming the hotel and USPS-when the real issue was their failure to process the order on time. To make matters worse, they are demanding I return the package just to be "eligible" for a refund -ignoring the fact that I paid for a service they didn't provide. This is false advertising and shameful customer service, and I am now filing a formal complaint with the Federal Trade Commission (FTC) to report their deceptive practices. Think twice before buying from them. This is not just about the money—it's about accountability and integrity.
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About shopnewrepublic.com
New Republic is a footwear and apparel brand that reimagines classic designs with contemporary updates, crafted from premium materials.
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Technology Stack
shopnewrepublic.com uses 21 technologies across their website including Google Fonts, hCaptcha, HSTS, Bunny CDN, cdnjs, and more.
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Google Fonts
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hCaptcha, HSTS, reCAPTCHA
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Bunny CDN, cdnjs
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AWS CloudFront, Cloudflare
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Traffic & Audience
shopnewrepublic.com receives approximately 98.4K monthly visitors and ranks #341,578 globally. The website has a bounce rate of 36% with visitors viewing an average of 2.8 pages per visit. Users spend an average of 0:23 on the site.
The majority of shopnewrepublic.com's traffic comes from undefined, undefined, .
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