While the fashion industry chases fast trends, Thrilling is quietly building a $1.8M revenue machine by aggregating the fragmented world of vintage and secondhand shopping. This isn't another peer-to-peer marketplace—it's a B2B2C platform that turns thousands of small vintage shops into a unified, searchable inventory.

"Thrilling isn't selling vintage—it's selling discovery. The real product is the search layer that makes 10,000 small shops feel like one massive department store."

The tech stack tells another story. Built on jQuery, Tailwind CSS, and Bootstrap with PWA capabilities, this isn't a venture-scale engineering team burning millions on infrastructure. They're pragmatic builders focused on function over flash. The presence of Ant Design and DaisyUI suggests they're leveraging mature, battle-tested frameworks rather than reinventing the wheel—exactly what a lean 13-person team should do.

• Revenue-per-employee of $138K—healthy for a lifestyle platform
• 37% direct traffic indicates strong brand recall and repeat customers
• Top keyword 'goth nightgown' (10 monthly searches) reveals niche dominance
• Built for the $100B secondhand market projected to double by 2027