Microsoft's SharePoint is ubiquitous but notoriously clunky. Enter ShortPoint: a design layer that lets enterprises bypass SharePoint's native limitations without leaving the ecosystem. Their 53-person team serves a market Microsoft built but largely abandoned to user frustration. It's a classic 'build what the platform won't' play—and it's working.

ShortPoint's traffic strategy reveals disciplined focus. 'Sharepoint' (942K monthly searches) drives 47% of their traffic, but they own the long tail: 'shortpoint dashboard revert' (160 searches) and 'sharepoint site templates' (500 searches). They don't try to rank for everything—just the queries that signal purchase intent. It's a masterclass in niche domination.