showheroes.com
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ShowHeroes: The Contextual Ad Giant You've Never Heard Of
A $30M revenue machine quietly dominating CTV and video advertising with a 122-person team.
While everyone chases cookies, ShowHeroes bets on context—and it's paying off. With 71K monthly visits and a lean 122-person team, this global ad tech player is executing a playbook that prioritizes premium publisher relationships over data harvesting.
"Their 56% direct traffic ratio screams brand loyalty—customers aren't stumbling upon them; they're actively seeking them out."
The Hidden Traffic Engine
Here's the anomaly: 28% organic search traffic for a B2B ad tech platform is surprisingly low. But that 56% direct traffic tells the real story—this isn't a discovery play, it's a relationship business. Their top keywords ('showheroes', 'show heroes', 'showheroes login') reveal a client-centric model where advertisers and publishers return repeatedly. The missing backlink data suggests they're not playing the SEO content game; they're playing the partnership game.
The CTV Gold Rush
ShowHeroes is positioning itself in the fastest-growing segment: Connected TV and digital video advertising. While competitors fight for display ad scraps, they're leveraging advanced contextual targeting technology that doesn't rely on third-party cookies. This is a strategic masterstroke for 2024's privacy-first landscape. Their tech stack—Vue.js, WordPress, HubSpot—shows a pragmatic approach: robust tools, not bleeding-edge experiments.
The leadership team is heavily European, with key players in Scandinavia and Argentina, hinting at a global footprint that's truly global, not just US-centric. Cecilie Schouw and Eirik Laugerud's dual roles in Ad Operations and Programmatic suggest a tight integration between tech and sales—critical in ad tech where the product is essentially a black box.
- Premium publisher partnerships over programmatic open exchange—higher margins, better control
- Contextual targeting as a privacy-compliant moat against cookie deprecation
- CTV-first strategy in a video advertising market that's exploding
- 122 employees generating $30.5M revenue—$250K revenue per employee
The Quiet Behemoth
ShowHeroes isn't chasing viral growth—it's building a fortress of premium publisher relationships that will become exponentially more valuable as cookies crumble. For investors: this is a cash-flow business in a cash-burn industry. For founders: study their playbook of doing less, better.
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Every screen is a stage - ShowHeroes
ShowHeroes is a global leader in CTV and digital video advertising solutions, offering premium publisher partnerships, advanced contextual targeting technology, and innovative creative formats.
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About showheroes.com
ShowHeroes is a global leader in CTV and digital video advertising solutions, offering premium publisher partnerships, advanced contextual targeting technology, and innovative creative formats.
Company Overview
showheroes.com Social Media
Technology Stack
showheroes.com uses 11 technologies across their website including PHP, WordPress, Cloudflare, and more.
Programming Languages
PHP
CMS
WordPress
Cloud & Hosting
Cloudflare
Marketing Automation
HubSpot
Analytics & Marketing
Google Analytics
Web Standards
Twitter Cards
Traffic & Audience
showheroes.com receives approximately 71.8K monthly visitors and ranks #374,970 globally. The website has a bounce rate of 49% with visitors viewing an average of 4.2 pages per visit. Users spend an average of 2:27 on the site.
The majority of showheroes.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about showheroes.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit showheroes.com directly at https://showheroes.com.