sifter.shop
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Sifter: The Dietitian in Your Pocket
A $4.9M bet on hyper-personalized grocery search that's still finding its audience
Sifter isn't just another grocery delivery app—it's a vertical search engine built for the 128 million Americans with special dietary needs. While Instacart optimizes for speed, Sifter optimizes for precision, turning complex nutritional requirements into a single click.
"Sifter is playing chess while competitors play checkers—targeting the high-value intersection of medical necessity and consumer choice."
The Pain Point They Own
With 2,255 monthly visits and a global rank of #7M, Sifter's traffic reveals a stark reality: they've built a powerful solution for a problem that mainstream users don't yet know they have. The real opportunity lies in the 128M Americans managing diabetes, heart disease, allergies, and lifestyle diets who currently spend hours reading labels. Their 42% organic search traffic suggests strong intent from users actively seeking dietary solutions.
The Growth Paradox
Here's the tension: $4.9M in revenue with only 2,255 monthly visits indicates either exceptionally high conversion rates or a B2B revenue stream that isn't reflected in web traffic. The founder-led team of 36 suggests a lean, technical operation. Their social presence across all major platforms signals brand-building efforts, but the 'undefined: 100%' traffic geography is a red flag—either a data anomaly or a US-only play that's struggling to scale.
The tech stack tells a story of modern pragmatism: Tailwind CSS, Bootstrap, and Ant Design for rapid UI iteration, PWA for mobile reach, and a full analytics suite (GA, GTM, Segment) to track every filter click. They're building for performance and measurability, not flash.
- Unique value prop: Dietitian-level filtering for consumer grocery shopping
- Revenue efficiency: $136K revenue per employee suggests strong unit economics
- Technical maturity: 19 technologies integrated, including HSTS and PWA
- Founder-led: Andrew Parkinson still at the helm indicates product continuity
Sifter is a sleeper hit in foodtech
The question isn't whether the market exists—it's whether they can scale from serving thousands to serving millions without losing the precision that makes them valuable.
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Open Graph Image
https://sifter-static.imgix.net/partners/sifter/SifterLogo.svg
Meta Tags
Sifter - Online Grocery & Personalized Nutrition
Grocery shopping made personal. Our fast, free and accurate product search engine helps you find food to meet your diet, medical needs and lifestyle. It's like having a dietitian in your pocket.
Online Grocery & Personalized Nutrition
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About sifter.shop
Grocery shopping made personal. Our fast, free and accurate product search engine helps you find food to meet your diet, medical needs and lifestyle. It's like having a dietitian in your pocket.
Company Overview
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Technology Stack
sifter.shop uses 19 technologies across their website including imgix, Cloudinary, Font Awesome, Okta, and more.
Media
imgix, Cloudinary
Fonts
Font Awesome
Authentication
Okta
Security
HSTS
CMS
Ghost
Email Marketing
Mailchimp
Traffic & Audience
sifter.shop receives approximately 2.3K monthly visitors and ranks #7,056,819 globally. The website has a bounce rate of 50% with visitors viewing an average of 1.8 pages per visit. Users spend an average of 1:06 on the site.
The majority of sifter.shop's traffic comes from .
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