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The Solar Startup That Went Dark
Why a $600K revenue company with 8 employees is a cautionary tale for clean tech
In the booming solar energy market, EverBright promised to make home solar accessible with zero upfront costs. But beneath the glossy marketing, the company appears to have quietly disappeared—leaving behind a ghost website and a cautionary tale for clean tech investors.
"The most telling metric isn't what's on their financials—it's what's missing: zero traffic, zero reviews, zero recent activity."
The Rise and Silent Fall
EverBright positioned itself as the 'EverBright' solution for American homes, offering predictable energy rates and expert support. With a lean team of 8 and $600K in revenue, they targeted the residential solar market. But the data tells a stark story: zero monthly visits, no organic keywords, and no backlinks. Their last recorded activity appears to be in 2024, and the company has effectively vanished from the digital landscape.
The Target Audience That Never Arrived
Their headlines reveal a clear strategy: target homeowners with questions about utility bills and roof age. They built a content strategy around blog posts, an 'About Us' page, and even a careers section. Yet with zero traffic, it's clear their marketing never reached the audience they needed. The company's social profiles—Facebook and LinkedIn—exist but show no recent engagement, suggesting a complete operational shutdown.
What makes this particularly striking is the clean tech context. Solar installation companies have been thriving, with customers actively searching for solutions. EverBright had all the right pieces: a clear value proposition, no-upfront-cost financing, and expert support. Yet they failed to capture even a fraction of the market. Their tech stack—jQuery, Swiper, Tailwind CSS—was modern enough, but without traffic, it's like building a beautiful store in a ghost town.
- Zero web traffic despite targeting a high-intent market
- No Trustpilot reviews or customer feedback anywhere online
- Active social profiles with zero recent engagement
- Careers page still live but no evidence of hiring
- Revenue stalled at $600K with no growth trajectory
The Lesson: Product-Market Fit Isn't Enough
Even with a strong value prop and modern tech, EverBright couldn't bridge the gap between promise and execution. For founders and investors, this is a reminder that clean tech success requires more than a good idea—it demands relentless customer acquisition and measurable traction.
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EverBright | Solar & Battery Solutions for Your Home
EverBright makes solar and battery systems accessible to homes across America with predictable energy rates, no upfront costs, and ongoing expert support.
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About sighten.io
EverBright makes solar and battery systems accessible to homes across America with predictable energy rates, no upfront costs, and ongoing expert support.
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sighten.io uses 18 technologies across their website including Google Maps, Vimeo, Font Awesome, Google Fonts, and more.
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sighten.io receives approximately 0 monthly visitors. The website has a bounce rate of 0% with visitors viewing an average of 0.0 pages per visit. Users spend an average of 0:00 on the site.
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