Sign-Mart Wholesale Sign Supplies generates $1.7M in revenue serving the signage industry, but their digital presence tells a story of stagnation disguised as stability. While competitors scale digitally, Sign-Mart is fighting a war of attrition with a tech stack that hasn't evolved since jQuery was cool.

"47% direct traffic isn't brand loyalty—it's a customer base forced to bookmark a site they can't find through search."

The keyword data reveals the core problem: 'tesa' at 19,920 monthly volume is a massive opportunity they're not capturing. Instead, they rank for hyper-specific queries like '40° mimaki blades 2040' (530 volume), which indicates they're optimizing for the long tail because they can't compete for head terms. This is a defensive SEO strategy, not a growth strategy.

• 36 employees for $1.7M revenue = $47k per head—either extreme efficiency or underutilized capacity
• Zero social profiles = zero brand building in an industry driven by visual portfolios
• Trustpilot N/A means they're not even trying to capture social proof digitally