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The Quiet Giant of Corporate Housing
How a 236-person team commands a $66M revenue empire without a digital footprint
In an era obsessed with digital scale, SilverDoor operates like a ghost in the machine—generating $65.9M in revenue with a workforce of just 236 employees, yet appearing almost invisible to standard web analytics. This isn't a startup story; it's a masterclass in B2B enterprise sales dominance.
"SilverDoor proves that in B2B enterprise, the best businesses often have the smallest digital footprints."
The Enterprise Moat
With 236 employees generating $65.9M in revenue, SilverDoor achieves $279,000 in revenue per employee—far exceeding typical SaaS benchmarks. This efficiency suggests a high-touch, relationship-driven model where corporate travel managers and relocation specialists rely on human intermediaries rather than self-service platforms. The 1,280 Trustpilot reviews (averaging 4.9/5) indicate exceptional service delivery, but the near-zero web traffic reveals a critical insight: their customers don't find them on Google—they find them through procurement contracts and corporate partnerships.
The Invisible Digital Strategy
The tech stack reads like a startup playbook—Tailwind CSS, Vite, PWA, Google Analytics—but the traffic data tells a different story. With zero measurable monthly visits, SilverDoor's website functions as a digital business card rather than a lead generation engine. This isn't a failure; it's strategic focus. While competitors chase SEO keywords, SilverDoor's $66M empire is built on enterprise sales cycles, long-term contracts, and the kind of trust that can't be manufactured through content marketing.
The leadership team—Stuart Winstone (Group CEO), Marcus Angell (Founder & Chairman), and specialized heads like Robert Carrick and John Crane in account management—reveals the company's DNA. These aren't growth hackers; they're relationship architects. The absence of funding data and the 'N/A' global rank suggest a bootstrapped or privately held entity that has scaled through profitability rather than venture capital velocity.
- Revenue-per-employee ratio ($279K) indicates extreme operational efficiency
- Trustpilot dominance (1,280 reviews, 4.9/5) signals exceptional B2B service delivery
- Near-zero web traffic reveals a channel strategy built on direct sales, not SEO
- Tech stack suggests modern frontend, but user experience is likely gated behind enterprise login
The Anti-Growth-Startup
SilverDoor's $66M revenue without digital scale challenges every assumption about modern business growth.
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Serviced Apartments & Corporate Business Travel Accommodation | SilverDoor
Relocation or business travel? SilverDoor is the global leader in the serviced apartments and corporate housing industry. Get in contact today!
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Ollie is fantastic and provides and excellent service
Ollie is fantastic and provides everything I need in order to make sure payments hit on time. Where there might be issues, he responds very quickly and does his best to resolve.
Hi, We're happy to hear that you find our services efficient. We appreciate your feedback regarding the quick responses and resolution efforts you receive from Ollie. Thank you! Warm regards, Michelle Shepherd Head Account Manager.
Great communication and seamless…
Great communication and seamless arrangements I initially reached out to SilverDoor because I’m honestly not a big fan of Airbnb, mainly due to my perceived uncertainties and mixed feedback. After reading several positive reviews, I decided to contact SilverDoor as they specialize in serviced apartments, which felt much more suitable for a longer stay as tourists. From the very beginning, the experience was excellent. Michael, their Key Account Manager, was incredibly helpful throughout the entire process. He assisted us from booking all the way through our stay, addressing any issues that came up promptly and professionally. Even after our stay, he continued to support us when we needed some important paperwork, which we truly appreciated. Overall, I can confidently vouch for SilverDoor’s legitimacy and their strong customer service. We started coordinating with Michael as early as early September and stayed in Valencia, Spain from October to November 2025, and the experience was smooth, reassuring, and well-managed from start to finish. I would definitely recommend them to anyone looking for a reliable serviced apartment provider.
Dear Katrina, We're happy to hear that you had such a positive experience whilst working with Michael on your accommodation requirements. It's great to know that the arrangements and communication with Michael were seamless. We appreciate your valuable feedback and your recommendation. We look forward to working with you again. Warm regards Michelle Shepherd Head Account Manager
Victoria Saunders assisted me through…
Victoria Saunders assisted me through finding an apartment in Singapore and I cannot say enough good things about the service I experienced. Victoria was able to find exactly what I needed given my budget/time constraints and needs for the stay and made the entire process extremely easy for me. I would (and have) recommend booking through SilverDoor and will definitely use this service again if needed in the future!
Dear Emma, We're so happy to hear that you had such a positive experience finding an apartment in Singapore. We appreciate your kind words regarding the service you received from Victoria. Thank you for recommending us; we're glad you had such a positive experience working with us. Kind regards Michelle Shepherd Head Account Manager.
Responsive and Accommodating
Shane Soh (Singapore) was incredibly responsive, professional and accommodating to my requirements for a trip to Sydney. He presented multiple options at a reasonable rate and the accommodation was perfect. Will certainly use him again.
Hi Mike, We appreciate your positive feedback regarding Shane's responsiveness and professionalism shown to you. We will be sure to pass this on. We look forward to assisting you again in the future. Kind regards Michelle Shepherd Head Account Manager.
Great customer service!
Ollie Crisp assisted me with my booking and surpassed all expectations. He was prompt, efficient and ensured that all my requirements and concerns were adequately addressed. Thank you Ollie!
Dear Yuchang, We're happy to hear that your booking experience was so positive with Ollie Crisp. We appreciate your kind words and are so glad that all your needs were met with efficiency. Thank you! Michelle Shepherd Head Account Manager.
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About silverdoorapartments.com
Relocation or business travel? SilverDoor is the global leader in the serviced apartments and corporate housing industry. Get in contact today!
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silverdoorapartments.com uses 19 technologies across their website including HSTS, reCAPTCHA, Ruby on Rails, PHP, and more.
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silverdoorapartments.com receives approximately 0 monthly visitors. The website has a bounce rate of 0% with visitors viewing an average of 0.0 pages per visit. Users spend an average of 0:00 on the site.
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