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simplebills.com
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simplebills.com

11 technologies
VerifiedVisit77.5K/mo$17M7811 Tech2 Leads
Deep Dive

SimpleBills: The $17M Utility Ghost

A high-revenue, low-profile player in student utility management

SimpleBills is a $17.2M revenue machine operating in the shadows of the student housing industry. With 78 employees and a 70% direct traffic rate, they've built a fortress around their customer base that SEO alone can't breach.

$17.2M
annual revenue
78
employees
70%
direct traffic
2/5
trustpilot score

"When direct traffic outpaces organic search 3:1, you're not building a brand—you're maintaining a utility monopoly."

The Captive Audience Strategy

SimpleBills doesn't need to rank on Google because their customers don't choose them—property managers do. With 70% direct traffic, they're embedded in student housing workflows like a utility infrastructure provider. The 26% organic traffic is mostly navigational searches for 'simplebills' itself, revealing a user base that types their URL directly out of habit, not discovery.

The Brand Authority Problem

The keyword data tells a brutal story: 3,800 searches for 'simplebills' versus just 800 for the spaced 'simple bills.' This indicates weak brand penetration—most users are searching for the exact brand name they were given, not exploring alternatives. The 11 Trustpilot reviews and 2/5 rating suggest they're not optimizing for user delight, just operational efficiency.

Their tech stack reveals a company focused on functionality over flash. jQuery and Bootstrap suggest legacy codebases, while Tailwind CSS and DaisyUI indicate modern frontend work. Zendesk handles customer support, OneTrust manages compliance, and the lack of sophisticated marketing tools (no HubSpot, no Intercom) reinforces this isn't a growth-stage startup—it's a cash-flow business.

  • 70% direct traffic indicates a captive, non-competitive customer base
  • Revenue-per-employee of $220k suggests high margins or automation
  • Trustpilot score of 2/5 reveals operational friction they're not fixing
  • Keyword skew shows zero brand discovery strategy
No SEO strategy
Deep property management integrations
Poor public reputation
Recurring revenue model
No visible growth marketing
High revenue-per-employee
Legacy tech stack
Embedded workflow dominance

SimpleBills is a cash-flow business, not a unicorn

They've captured a niche so completely that growth and reputation don't matter—until a competitor with better UX and modern infrastructure arrives

What tech stack does Simplebills use?

14 detected
Programming Languages1
Privacy & Consent1
Customer Support1
Web Standards1
UI Libraries1
JavaScript Libraries1
Tracking & Analytics3
G
Google Tag Manager
G
Google Tag Manager
G
Google Analytics

How much traffic does Simplebills get?

Traffic & Engagement

77.5K
Monthly Visits
4.8
Pages/Visit
1:37
Avg. Duration
16%
Bounce Rate
Monthly Traffic Trend-28%
107.8K
Oct 2025
Oct
90.1K
Nov 2025
Nov
77.5K
Dec 2025
Dec

Traffic Sources

Search
26%
Direct
70%
Social
0%
Referrals
3%
Email
0%
Paid
0%

Where is Simplebills's audience located?

🌍100.0%

What keywords does Simplebills rank for?

5 keywords
1simplebills3.8K vol$3.80
2simple bills800 vol$4.13
3simplebill340 vol$4.93
4simlebill310 vol
5sipmlebills180 vol

How is Simplebills's SEO?

Open Graph Image

OG Image preview
og:image

https://s.simplebills.comresources/default-user-image.png

Meta Tags

title4 chars

Home

description22 chars

Welcome to SimpleBills

languageEN-US

Schema Types

Unknown

Who works at Simplebills?

Loading leads...

What do customers think of Simplebills?

simplebills.com

simplebills.com

2.0
11 reviews

Categories

Electric Utility Company#undefinedHousing Utility Company#undefined

Activity & Engagement

Reply Rate
0%
Avg. Reply Time
0.0 days

Contact Information

Reviews (11)

Filter by rating:
Rj D
7/6/2025
🇺🇸 United States2 reviewsOrganicUnverified
Experience date: 7/6/2025
Charged me in advance

Charged me in advance, before I moved out, based on an estimated bill, which was way higher than any previous bills. Scam

Jonathan Parsons
11/19/2024
🇺🇸 United States1 reviewsOrganicUnverified
Experience date: 11/17/2024
The absolute worst company I have ever…

The absolute worst company I have ever dealt with. After my home was destroyed by Hurricane Helene they sent me an email and bills 1.5 months after AND expect me to pay bills from final charges for 2 weeks after my home was destroyed. In the email they stated "We are billing in arrears, so it is not uncommon to receive a final bill a month or two after moving out, depending on the billing cycle." I am 40 years old and I have NEVER been billed 2 months after using ANYTHING. This company has constantly upcharged us during the lease. You can do a simple google search and learn that this company is a scam and partners with other predatory companies. Any money you think you might be saving with national rental companies WILL be offset by this shady, unrespected company. Please lease local and shy away from this company at all costs.

Emmelie Proden
10/23/2024
🇺🇸 United States1 reviewsOrganicUnverified
Experience date: 8/23/2024
Simplebills over charges college kids…

Simplebills over charges college kids and there is no way around using them. And they charge you 2 months in advance for the last 2 months of your lease by OVERESTIMATING what they expect you to pay and then take 3 months to give you back any money they decide to refund. There was no one living in my 850 sq. ft. 2 bd/2bath apartment for the last 2 months of our lease and the only electricity used was the A/C, which was at 76 and the refrigerator and they charged each of us $288!!!

👍 1
Merit Seshat Pa
8/30/2024
🇺🇸 United States1 reviewsOrganicUnverified
Experience date: 8/29/2024
I would like to know how a Texas…

I would like to know how a Texas company oversees utility bill payments in Tennessee. This is a PREDATORY COMPANY... The due date on the bill is the 26th of the month, why are they emailing me on the 1st of the following month for the next payment? That is small in comparison to what they've done. If you don't pay them on the due date they will take the payment without authorization (it's in the fine fine print of their contract, font size 0.1,,, That's right snatch your money directly from your checking or savings account. In addition to that the FEES are outrageous! This foolishness must be stopped. get out of Tennessee, texas... we can pay our own bills to our utility companies here!

👍 1
Anonymous
8/26/2024
🇺🇸 United States4 reviewsOrganicUnverified
Experience date: 8/25/2024
Negative 10 if I could.

Negative if I could...they bill you, THEY forget month, and then magically 2 months appears on your next bill. They say it comes from a meter reading. Really..2 months??? And ahead of the current month? No one has ever come to read the gas meter, they say they don't estimate...that's funny how close it is , like in cents, to my screen shots of my electronic payment when I paid bills myself last year. huh?? Then it's always your error and it was for the previous 30 days..that's funny...I pay the bill for the Month and within 2 weeks I get another bill for the CURRENT month which is only HALF way through. Scam.

👍 1

Frequently Asked Questions about Simplebills

What is Simplebills's Revenue?
Simplebills generates approximately $17M in annual revenue. With 78 employees, that's $220,000 per employee.
What does Simplebills do?
Welcome to SimpleBills
How fast is Simplebills growing?
Simplebills employee count has changed by -6% year over year.
What technologies does Simplebills use?
Simplebills uses 11 technologies across their website including Fonts, Programming Languages, Privacy & Consent. Key technologies include Font Awesome, PHP, OneTrust.
Who are Simplebills's competitors?
Simplebills's main competitors include Techline, El Paso Electric Company, Citizen Home Solutions, Upper Trinity Regional Water District, Mid-South Synergy. These companies operate in similar markets and compete for the same customer base.
What do customers think of Simplebills?
Simplebills has a Trustpilot score of 2.0 out of 5 (2 stars) based on 11 customer reviews.

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What are Simplebills's key pages?

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About simplebills.com

Welcome to SimpleBills

Company Overview

simplebills.com
Website
science_and_education
Industry
#338,660
Global Rank
77.5K
Monthly Visitors
11
Technologies
2+
Employees

simplebills.com Key Pages

simplebills.com Social Media

Contact simplebills.com

Technology Stack

simplebills.com uses 11 technologies across their website including Font Awesome, PHP, OneTrust, and more.

Fonts

Font Awesome

Programming Languages

PHP

Privacy & Consent

OneTrust

Customer Support

Zendesk

Analytics & Marketing

Google Tag Manager, Google Analytics

Web Standards

Twitter Cards

Traffic & Audience

77.5K
Monthly Visits
16%
Bounce Rate
4.8
Pages/Visit
1:37
Avg. Duration

simplebills.com receives approximately 77.5K monthly visitors and ranks #338,660 globally. The website has a bounce rate of 16% with visitors viewing an average of 4.8 pages per visit. Users spend an average of 1:37 on the site.

The majority of simplebills.com's traffic comes from .

Frequently Asked Questions

What is simplebills.com?
Welcome to SimpleBills
What technologies does simplebills.com use?
simplebills.com uses 11 technologies including Font Awesome, PHP, and 5 more. View the full tech stack analysis above.
What are simplebills.com's social media accounts?
simplebills.com is active on facebook, linkedin, instagram. You can find links to all their social media profiles in the social section above.
Is simplebills.com hiring?
Check simplebills.com's careers page for current job openings and opportunities. The company has 2+ known employees.
How popular is simplebills.com?
simplebills.com receives approximately 77.5K monthly visitors and ranks #338,660 globally. Traffic is declining by 13.9% month-over-month.

Related Searches

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This page provides publicly available information about simplebills.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit simplebills.com directly at https://simplebills.com.