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Simplecast: The Podcast Infrastructure Play
Analyzing the quiet giant of podcast hosting with 825K monthly visits
In a market saturated with consumer-facing podcast apps, Simplecast operates as the essential infrastructure layer for serious creators. With 42 employees generating $4.7M in revenue, they've built a profitable, low-burn business by focusing on what actually matters: distribution, analytics, and reliability.
"Simplecast isn't chasing viral growth—it's building the utility layer that powers the podcast economy."
The Direct Traffic Moat
With 61% direct traffic (503K monthly visits), Simplecast has built an exceptionally sticky product. This isn't a platform relying on SEO tricks or paid acquisition—it's a tool creators integrate into their daily workflow. The 25% organic search traffic suggests they're not even trying to win the keyword game, which is a fascinating strategic choice in a space where competitors like Podbean (26K monthly searches) dominate discovery.
The Creator-First Architecture
Simplecast's tech stack reveals their priorities: jQuery for broad compatibility, Tailwind CSS and Bootstrap for rapid UI iteration, and Cloudflare for global distribution. They're not building flashy features—they're building reliable plumbing. The one-click publishing to Apple Podcasts and Spotify isn't just a feature; it's a statement that distribution should be frictionless, not a technical hurdle.
The most telling data point isn't in their marketing—it's in their search footprint. While competitors fight for broad terms like 'podcast hosting,' Simplecast owns branded searches and niche intent. The 'interesting times simplecast' keyword (150 monthly searches) suggests they're attracting listeners, not just creators—a sign of strong brand equity that transcends the platform.
- Infrastructure over entertainment: They're the AWS of podcasting, not the Spotify
- Profitability over unicorn dreams: $4.7M from 42 people is $112K revenue per employee
- Direct traffic dominance: 61% shows product-led growth, not marketing-led growth
- Strategic keyword avoidance: They don't need to rank for 'podcast' to win
The Infrastructure Play Wins
While others chase audience growth, Simplecast builds the rails for the entire industry
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Podcast Hosting, Distribution & Analytics - Simplecast
Say hello to the modern podcast hosting, distribution, and analytics platform. Simplecast remains the easiest way for podcasters to publish audio to the world—with one-click publishing to Apple Podcasts, Spotify, or wherever your audience listens.
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About simplecast.com
Say hello to the modern podcast hosting, distribution, and analytics platform. Simplecast remains the easiest way for podcasters to publish audio to the world—with one-click publishing to Apple Podcasts, Spotify, or wherever your audience listens.
Company Overview
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Technology Stack
simplecast.com uses 15 technologies across their website including Google Fonts, HSTS, Cloudflare, and more.
Fonts
Google Fonts
Security
HSTS
Cloud & Hosting
Cloudflare
Privacy & Consent
OneTrust
Marketing Automation
HubSpot
Advertising
Facebook Pixel
Traffic & Audience
simplecast.com receives approximately 825.7K monthly visitors and ranks #67,028 globally. The website has a bounce rate of 50% with visitors viewing an average of 2.9 pages per visit. Users spend an average of 1:47 on the site.
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