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Simpler: The Checkout That Actually Converts
How a $11M-funded startup is quietly dominating European payments
In a world where 70% of carts are abandoned, Simpler isn't just another checkout button—it's a full-stack payment infrastructure that turns friction into revenue. While most payment processors fight over transaction fees, Simpler is building an ecosystem that merchants actually *want* to use.
"Simpler isn't competing with Stripe on features—it's winning by being the only checkout that feels native to every merchant's workflow."
The Hidden User Base
With only 20 employees generating $2.2M in revenue, Simpler achieves an impressive $110K revenue per employee—far above the industry average. But the real story is in their traffic: 51K monthly visits with 38% direct traffic. That's not SEO magic; that's word-of-mouth from merchants who've integrated Simpler and never looked back. The fact that 25% still comes from organic search for 'simpler checkout' suggests they're capturing demand, not just creating it.
The Growth Paradox
Here's the contradiction: Simpler's top keyword is simply 'simpler' with 15K monthly searches—more than any branded term. This indicates they've achieved brand recognition beyond their category. Yet their global rank of #558K suggests they're still in early growth phase. The real signal? Their tech stack includes WooCommerce integration, targeting the massive SMB market that's historically ignored by enterprise payment solutions. They're not scaling up—they're scaling out.
The leadership team reveals their strategy: CEO Rania Lamprou, a Greek founder, has assembled regional heads across Spain, Greece, and broader EU markets. This isn't a Silicon Valley playbook—it's a hyper-localized expansion strategy where each region gets dedicated business development leadership. With Omar Ali in Greece, Dan Horlor (unspecified), and Jordi Borrell in Spain, Simpler is executing a ground game that global players can't replicate.
- Revenue per employee: $110K (excellent efficiency for a fintech)
- Direct traffic: 38% (strong brand recall and merchant retention)
- Regional depth: Dedicated heads in Spain, Greece, and EU markets
- Tech stack: WooCommerce integration targeting the underserved SMB segment
The Quiet Threat
While Stripe battles Apple Pay and PayPal, Simpler is building a checkout empire one EU merchant at a time. Their $11M war chest and hyper-local strategy make them the fintech to watch in 2025.
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Meta Tags
Simpler Checkout
Offer a fast & simple checkout with Simpler. Integrate all major payment options, save on fees & sell more. Get it now!
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About simpler.so
Offer a fast & simple checkout with Simpler. Integrate all major payment options, save on fees & sell more. Get it now!
Company Overview
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Technology Stack
simpler.so uses 33 technologies across their website including Google Fonts, HSTS, Webflow, and more.
Fonts
Google Fonts
Security
HSTS
CMS
Webflow
CDN
cdnjs, jsDelivr
Cloud & Hosting
AWS CloudFront, Cloudflare
Translation
Weglot
Traffic & Audience
simpler.so receives approximately 51.4K monthly visitors and ranks #558,283 globally. The website has a bounce rate of 39% with visitors viewing an average of 2.9 pages per visit. Users spend an average of 1:14 on the site.
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