In the crowded world of IT Managed Services, Simpleroute isn't chasing global headlines—they're building a $2.7M fortress in Vermont. With just 15 employees, they've cracked the code on local dominance while most competitors are still figuring out their value proposition.

"They don't need a massive footprint when they've mastered local density."

Their keyword strategy reveals a sophisticated understanding of their market. Ranking for 'vendor management services' (300 monthly volume) and 'security onion' (220 monthly volume) shows they're targeting technical buyers who understand cybersecurity depth. This isn't a generic MSP—they're speaking the language of IT directors who need real solutions, not buzzwords.

• Revenue per employee: $180K (industry-leading efficiency)
• Direct traffic dominance: 48% shows strong brand recognition
• Strategic keyword targeting: Technical terms with real intent
• Co-managed model: Creates stickier, higher-margin relationships
• Local density: Vermont market penetration without geographic sprawl