While Silicon Valley chases AI and crypto, Andrea Ippolito built a $9.5M revenue business on something far more fundamental: human milk. SimpliFed isn't another wellness app—it's the invisible infrastructure connecting new parents to lactation support, fully covered by insurance. In a $13B postpartum care market, they're proving that the most unsexy problems often yield the most defensible businesses.

"They're not selling milk—they're selling the 6 weeks of professional support that determines whether a mother succeeds or fails at breastfeeding."

The postpartum care market is notoriously fragmented, with 85% of mothers initiating breastfeeding but only 58% continuing at 6 months. SimpliFed operates in this critical gap—the 'why' behind every failed breastfeeding journey. Their approach is surgical: virtual support that scales, insurance coverage that removes friction, and a focus on outcomes that matter. Unlike competitors who sell formula or products, SimpliFed sells expertise, making their margins structurally higher and their moats deeper.

• B2B2C model eliminates consumer acquisition costs entirely
• 4.8/5 rating from 60+ reviews signals product-market fit
• Virtual delivery scales clinical expertise across state lines
• Insurance reimbursement creates predictable revenue streams