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Simplotel: The Booking Engine for India's Hotels
How a 140-person team is winning the direct booking war against OTAs
While global giants like Booking.com and Expedia fight for OTA dominance, Simplotel has carved a lucrative niche by focusing on a single, high-margin goal: making hotel websites convert. This isn't just a website builder—it's a direct booking engine disguised as a SaaS platform.
"They don't compete with OTAs—they replace them by owning the hotel's digital storefront."
The Niche Strategy
Simplotel ignores the crowded consumer travel market. Instead, they target the pain point of independent hotels: losing 15-25% commission to OTAs. Their tech stack (Tailwind CSS, Vite, PWA) suggests a modern, mobile-first approach, but their real moat is the 'Hotel' structured data integration that ensures their client sites rank organically for location-based searches.
Traffic & SEO Dominance
With 111K monthly visits, 39% coming organically, Simplotel's traffic profile reveals a B2B intent. Keywords like 'banquet hall' (9.9K volume) and 'udaipur best resort for honeymoon' (110 volume) indicate they are capturing high-intent travelers at the research stage—exactly where hotels want to intercept them before they click to an OTA.
The company's leadership is deeply technical, with Ankur Srivastava as Lead Software Developer. This suggests a product-led growth strategy where engineering drives the user experience. The presence of jQuery alongside modern tools like Vite hints at a legacy codebase being modernized—a common challenge for scaling SaaS platforms.
- Revenue model: Likely SaaS + transaction fees (industry standard for booking engines)
- Market focus: India-centric (82.9% traffic from undefined/India region)
- Product moat: Integrated payment processing ([email protected]) and SEO-optimized templates
The Silent Booking Engine
Simplotel wins by being invisible to travelers until they're ready to book directly, proving that in travel tech, owning the destination beats owning the search.
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Grow Direct Hotel Bookings: Effective Direct Hotel Booking | Simplotel
Grow direct bookings for your hotel with the latest hotel technologies. Simplotel Hotel E-commerce is here to help you with all your direct hotel booking needs!
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About simplotel.com
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Technology Stack
simplotel.com uses 21 technologies across their website including Font Awesome, Google Fonts, HSTS, reCAPTCHA, Framer, and more.
Fonts
Font Awesome, Google Fonts
Security
HSTS, reCAPTCHA
CMS
Framer
CDN
cdnjs, jsDelivr
Cloud & Hosting
Cloudflare
Customer Support
Zendesk
Traffic & Audience
simplotel.com receives approximately 111.5K monthly visitors and ranks #299,133 globally. The website has a bounce rate of 51% with visitors viewing an average of 3.2 pages per visit. Users spend an average of 1:01 on the site.
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