simplypermits.com
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The $300k Parking Permit Playbook
How a 4-person team is digitizing the $50B parking industry
While parking tech giants chase billions in VC funding, SimplyPermits is quietly building a $300K revenue machine with just four employees. Their secret? Targeting the most frustrating corner of the parking industry: digital permits for HOAs, condos, and healthcare facilities.
"They're not building the next parking unicorn—they're building a sustainable, profitable business solving one specific pain point exceptionally well."
The Niche Advantage
SimplyPermits doesn't compete with ParkMobile or SpotHero for street parking. Instead, they dominate the invisible middle: multifamily, condos & HOAs, commercial & healthcare, and higher education. These are environments where parking permits are a daily operational nightmare—paper passes, guest passes, enforcement. The company's top keyword (890 monthly searches) isn't 'parking app'—it's 'Greystar Real Estate Partners,' revealing their enterprise sales strategy.
The Revenue Multiplier
With 5,870 monthly visits and $300K revenue, they're generating ~$51 per visitor—a remarkably high conversion rate for a B2B SaaS. This suggests either high-ticket enterprise contracts or a very efficient sales funnel. Their 50% direct traffic indicates strong brand recall and repeat customers, while the 35% organic search shows they're capturing intent for specific solutions.
The tech stack reveals a pragmatic approach: jQuery, Bootstrap, and Tailwind CSS for rapid development, Cloudflare for security, and Google Analytics for tracking. No fancy AI or blockchain—just solid, reliable infrastructure. The lack of backlinks and global rank (#2.2M) suggests they're not playing the SEO game, instead relying on direct relationships and partnerships.
- Enterprise-focused: Top search is 'Greystar Real Estate Partners' (890 monthly volume)
- High-value traffic: $51 revenue per visitor vs. industry average of $20-30
- Lean operations: 4-person team generating $75K per employee
- Direct distribution: 50% direct traffic shows strong customer loyalty
- Niche dominance: Targets specific verticals rather than broad parking market
The Anti-Startup Startup
While competitors chase scale, SimplyPermits proves that focused, profitable B2B SaaS can thrive without venture capital. Their $300K revenue with 4 employees is a masterclass in capital efficiency.
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Digital Parking Solutions | SimplyPermits
Go paperless with a smarter parking solution. Digital parking permits made easy for multifamily, condos & HOAs, commercial & healthcare, and higher education.
Digital Parking Solutions
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About simplypermits.com
Go paperless with a smarter parking solution. Digital parking permits made easy for multifamily, condos & HOAs, commercial & healthcare, and higher education.
Company Overview
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simplypermits.com uses 16 technologies across their website including Font Awesome, Google Fonts, reCAPTCHA, PHP, and more.
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Font Awesome, Google Fonts
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reCAPTCHA
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PHP
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WordPress
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cdnjs
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Cloudflare
Traffic & Audience
simplypermits.com receives approximately 5.9K monthly visitors and ranks #2,198,584 globally. The website has a bounce rate of 33% with visitors viewing an average of 7.4 pages per visit. Users spend an average of 3:53 on the site.
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