In a world dominated by Workday and ADP, SimplyWork is carving out a hyper-niche in visual workforce management—targeting the intersection of biometrics and no-code flexibility. With just 8 employees and $0.6M in revenue, they're proving that massive TAMs can be captured in tiny slices.

"They're not competing with the giants—they're building a fortress in the compliance gap between timekeeping and biometric privacy."

• Biometric timekeeping with privacy-first documentation
• No-code visual rules engine for complex scheduling
• Ant Design stack suggests modern but pragmatic tech choices
• Direct traffic (42%) implies strong brand recall in a niche

The keyword data reveals an interesting pattern: 'simply works login' (320 volume) shows active user retention, while 'clockwoker' (1,130 volume) suggests they're capturing misspelled searches—a classic sign of brand recognition bleeding into adjacent spaces. The lack of backlink data is telling; this is a company growing through direct sales, not SEO warfare.