simprint.com
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The Refurbished Giant in Plain Sight
Simprint is quietly dominating the industrial printer market without a digital footprint to show for it.
In a world obsessed with SaaS valuations and digital transformation, Simprint operates a $3.5M business selling heavy iron—refurbished production printers—to an industry most tech investors ignore. They are the antithesis of modern startup hype, and that might be their greatest strength.
"Their SEO is virtually non-existent, yet nearly half their traffic comes directly to the site. This isn't a startup playing the growth hacking game; it's a trusted partner with a locked-in customer base."
The Invisible Growth Engine
Simprint’s traffic data reveals a telling story. With only 2,475 monthly visits and a global rank of #8 million, they are invisible to the broad web. Yet, 42% of traffic is direct—a signal of high brand recall and repeat business. The 33% organic traffic isn't chasing mass-market keywords; they rank for hyper-specific industrial parts like 'truepress jet520hd' (250 monthly volume) and 'ricoh 56y2700'. This is a business built on precision, not popularity.
The Industrial Niche Playbook
Simprint doesn't sell printers; they sell production uptime. Their inventory—Ricoh, Canon, Oce, and Screen—paired with paper handling equipment from Tecnau and Hunkeler, targets high-volume print shops. The VP-level leadership (Rogers, Mitchell, McNabb) suggests a B2B sales motion built on relationships, not transactions. They aren't competing with Best Buy; they are the local mechanic for the Fortune 500's printing presses.
The tech stack is surprisingly modern for a legacy hardware dealer. They use Tailwind CSS, DaisyUI, and Owl Carousel, indicating a frontend team that cares about UX. However, the reliance on jQuery and the lack of structured data suggests a focus on functionality over SEO optimization. They are building a digital storefront for an analog industry, but the search engines haven't caught up—and perhaps they don't need to.
- Revenue per employee: ~$95k (typical for hardware distribution, low for SaaS)
- Top keyword 'truepress jet520hd' dominates their organic strategy
- Social presence is minimal—YouTube and Facebook are dormant or low-activity
- Backlink profile is likely weak given the global rank, indicating a lack of digital PR
The Anti-Startup Startup
Simprint proves you don't need a viral product or massive web presence to build a sustainable, multi-million dollar business. You just need to own the supply chain for a critical industrial component.
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5 keywordsHow is Simprint's SEO?
Open Graph Image
https://simprint.com/images/facebook-logo.jpg
Meta Tags
Simprint | Printer equipments, spare parts, consumables, toner, ink
Simprint sells refurbished production printers. Brands such as Ricoh/IBM Canon/Oce , and Screen Paper Handling equip. like Tecnau/Lasermax/Roll Systems and Hunkeler.
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About simprint.com
Simprint sells refurbished production printers. Brands such as Ricoh/IBM Canon/Oce , and Screen Paper Handling equip. like Tecnau/Lasermax/Roll Systems and Hunkeler.
Company Overview
simprint.com Social Media
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Technology Stack
simprint.com uses 7 technologies across their website including hCaptcha, Google Analytics, DaisyUI, and more.
Security
hCaptcha
Analytics & Marketing
Google Analytics
UI Libraries
DaisyUI
CSS Frameworks
Bootstrap, Tailwind CSS
JavaScript Libraries
Owl Carousel, jQuery
Traffic & Audience
simprint.com receives approximately 2.5K monthly visitors and ranks #8,048,862 globally. The website has a bounce rate of 72% with visitors viewing an average of 1.0 pages per visit. Users spend an average of 0:00 on the site.
The majority of simprint.com's traffic comes from .
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This page provides publicly available information about simprint.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit simprint.com directly at https://simprint.com.