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SingleCare: The 2.2M Visit Prescription
How a pharmacy discount card scaled to $29M revenue without a traditional tech stack
In a digital health landscape obsessed with telemedicine and AI diagnostics, SingleCare quietly built a 2.2M monthly visit empire by solving one brutal, universal pain point: the absurd cost of prescriptions. No app required. No doctors. Just a card.
"SingleCare didn't reinvent healthcare—they bypassed it entirely, turning pharmacies into their API."
The Unsexy User Base
With 928,813 backlinks and a Trustpilot rating of 4.3 from 2,273 reviews, SingleCare's user base isn't tech-savvy early adopters—it's the 65+ demographic and price-sensitive families who don't have time for apps. They need a phone number, a card, or a PDF. The product's friction is its feature: zero learning curve.
Growth by Osmosis
Scaling to 2.2M monthly visits with just 190 employees (a ~12,000:1 visit-to-employee ratio) reveals a brutally efficient model. They're not chasing acquisition; they're embedding into search behavior. When someone Googles 'cost of insulin,' SingleCare is the answer. They've become the default layer between patients and pharmacies.
The tech stack tells the real story: AWS and CloudFront. That's it. No proprietary blockchain, no complex AI, no fancy single-sign-on integrations. This is infrastructure-level simplicity. They're not building a walled garden; they're building a utility—like a price comparison engine for drugs, powered by contracts with pharmacies.
- Revenue: $29.3M from prescription savings fees and pharmacy partnerships
- Traffic: 2.2M monthly visits driven by SEO dominance in 'drug discount' queries
- Efficiency: 190 employees supporting 12,000+ monthly visitors per person
- Trust: 4.3/5 Trustpilot from 2,273 reviews—real user validation
The $29M Lesson: Don't Solve Everything
SingleCare won by doing less, not more. They identified one high-friction, high-frequency pain point and built the simplest possible solution around it. In digital health, sometimes the best innovation is a well-executed discount code.
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SingleCare
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Reviews (20)
A few of my meds are cheaper through…
A few of my meds are cheaper through SingleCare. Very helpful when you are on a fixed income.
Hello, We really appreciate you taking the time to leave a kind and thoughtful review and are thrilled that we can help you save on your prescriptions! Thank you for being a great SingleCare customer. -Drew from the SingleCare Team
The ease of finding medications.
The ease of finding medications.
Hello, We really appreciate you taking the time to leave such a kind review and are thrilled that you find SingleCare effective and easy to use to save on your prescriptions. -Drew from the SingleCare Team
Helping manage my prescriptions and my…
Helping manage my prescriptions and my budget as a senior.
Hello, We really appreciate you taking the time to leave this kind review and are thrilled that we could help you save on your prescriptions! Thank you for being a great SingleCare customer. -Drew from the SingleCare Team
Single Care is the best savings vehicle…
Single Care is the best savings vehicle I have found for purchasing prescriptions. Compared to other solutions, this provides the lowest cost.
Hi Bob, This review made our day. We always recommend comparing multiple options, like you did, in order to make an informed decision and are thrilled that we have been able to consistently help you save on your prescriptions. Thank you for being an incredible SingleCare customer! -Drew from the SingleCare Team
The pharmacy took the card right away…
The pharmacy took the card right away and gave me the discount on the prescription .
Hello, We are thrilled that you had a great experience using SingleCare and really appreciate you taking the time to leave such a kind review! -Drew from the SingleCare Team
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About singlecare.com
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singlecare.com uses 2 technologies across their website including Amazon Web Services, AWS CloudFront.
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Amazon Web Services, AWS CloudFront
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