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SIPTU: Ireland's Digital Union Powerhouse
How a 227-person union commands 16K monthly visits and fights for worker rights online
In an era where unions struggle with digital relevance, SIPTU.ie operates like a modern tech startup—complete with 16,655 monthly visitors and a sophisticated tech stack. This isn't your grandfather's labor organization; it's a data-driven digital collective that treats member engagement as its core product.
"SIPTU proves that unions can thrive digitally when they treat member engagement as a product, not just a mission."
The SEO Union Strategy
With 28% organic search traffic and keywords like 'seo rate increase 2025' and 'is there a work union for graphic designer in dublin' driving discovery, SIPTU has cracked the code on modern worker outreach. Their keyword strategy reveals a union that understands exactly what workers are searching for—blending traditional labor issues with contemporary gig economy concerns.
Tech Stack Sophistication
Built on Vite, Bootstrap, and WordPress, SIPTU's digital infrastructure rivals modern SaaS platforms. Their stack includes Swiper for mobile optimization, Lazy Loading for performance, and Twitter Cards for social amplification. This isn't a static website—it's a dynamic platform designed for member engagement and discovery.
The traffic split tells a revealing story: 38% direct traffic suggests strong brand loyalty, while 28% organic search indicates effective content marketing. The remaining 34% likely comes from social media—amplified by their presence across Twitter, YouTube, Facebook, and Instagram. This multi-channel approach mirrors how modern digital brands build communities.
- Traffic dominance: 88.2% from Ireland, showing national relevance
- Search behavior: 'SIPTU' alone drives 600 monthly searches
- Member portal: 'SIPTU login' indicates active digital membership
- Niche targeting: Graphic designers and film workers specifically searching for union representation
The Union That Thinks Like a Tech Company
SIPTU's digital strategy proves labor movements can thrive in the attention economy when they meet workers where they search, scroll, and organize.
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Open Graph Image
https://www.siptu.ie/wp-content/uploads/2024/02/UnioniseBanner-e1707039920469.png
Meta Tags
SIPTU - Services Industrial Professional and Technical Union
Ireland's strongest Trade Union. Join a community of workers who stand up for their rights - join SIPTU. #Unionise
Join SIPTU. Ireland's strongest Trade Union.
For fairness at work and justice in society. Join a community of workers who stand up for their rights - join SIPTU.
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About siptu.ie
Ireland's strongest Trade Union. Join a community of workers who stand up for their rights - join SIPTU. #Unionise
Company Overview
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Technology Stack
siptu.ie uses 18 technologies across their website including Font Awesome, Google Fonts, reCAPTCHA, PHP, and more.
Fonts
Font Awesome, Google Fonts
Security
reCAPTCHA
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PHP
CMS
WordPress
Privacy & Consent
Cookiebot
E-commerce & Payments
WooCommerce
Traffic & Audience
siptu.ie receives approximately 16.7K monthly visitors and ranks #1,438,893 globally. The website has a bounce rate of 46% with visitors viewing an average of 2.3 pages per visit. Users spend an average of 0:47 on the site.
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