sitenna.com
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Sitenna: The YC-Backed Startup Quietly Building Site Intelligence
A 15-person team tackling a $600M revenue problem with a $0.6M ARR bootstrapped approach
In a market obsessed with AI hype, Sitenna is taking a contrarian bet: they're building foundational infrastructure for the physical world's digital layer. With just 15 employees and a YC pedigree, this UK-based SaaS is quietly solving a problem most founders ignore—site control.
"They're not building another dashboard—they're building the operating system for physical infrastructure."
The Founder DNA
Led by Daniel Campion (CEO & YC alum), the team blends telecom expertise with product vision. Their LinkedIn reveals a strategic mix: Richard Pain on carriers, Tom Newman on product, and Eoin Mullane on commercial ops. This isn't a typical SaaS team—it's a telecom-native squad building for infrastructure, not just software.
The Growth Paradox
Here's the anomaly: a $0.6M ARR company with only 635 monthly visits. Their traffic isn't from SEO spam or content mills—it's likely driven by direct enterprise sales and YC network effects. The keywords they rank for ('satara website', 'site control') suggest they're capturing intent from a niche, high-value market that doesn't browse—they buy.
Their tech stack tells a story of pragmatism over polish. jQuery and Bootstrap suggest speed-to-market, while Tailwind and Ant Design hint at modern UI ambitions. They're not chasing bleeding-edge tech—they're shipping what works for a market that cares about reliability over flashiness.
- Bootstrapped efficiency: 15 people generating $0.6M = $40k per employee
- Y Combinator S21 alumni with a telecom-specific playbook
- Niche dominance: Ranking for infrastructure keywords, not generic SaaS terms
- Zero vanity metrics: No organic traffic inflation, no content marketing fluff
The Quiet Giant Thesis
Sitenna isn't chasing unicorn valuations—they're building an infrastructure monopoly one site at a time. In a world of noise, their silence might be their most powerful signal.
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Home - Sitenna
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Unlocking Tomorrow’s Technology Today The all-in-one Infrastructure Asset Management platform empowering the infrastructure networks critical to the world of tomorrow, today. Book a demo to find out more https://sitenna.com/wp-content/uploads/2024/11/Sitenna-Final-576.mp4 End-to-End Infrastructure Management Sitenna streamlines every step of deploying and managing infrastructure assets. From site selection through asset management and deal closure, it connects teams and […]
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About sitenna.com
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Technology Stack
sitenna.com uses 16 technologies across their website including Font Awesome, HSTS, PHP, and more.
Fonts
Font Awesome
Security
HSTS
Programming Languages
PHP
CMS
WordPress
Scheduling
Calendly
Analytics & Marketing
Google Tag Manager, Google Analytics
Traffic & Audience
sitenna.com receives approximately 635 monthly visitors and ranks #4,135,950 globally. The website has a bounce rate of 2% with visitors viewing an average of 6.7 pages per visit. Users spend an average of 0:16 on the site.
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