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Sizewise: The Hidden Giant in Medical Equipment
A $64M acquisition target quietly serving 255 employees and zero public traffic
Sizewise.com doesn't have a homepage anymore—it's now just a redirect to AgilitiHealth.com. But behind this digital silence lies a $64M revenue company with 255 employees that Agiliti deemed worth acquiring. This is the story of a B2B healthcare equipment giant that never needed web traffic to dominate its market.
"Zero traffic doesn't mean zero business—it means a business built on relationships, not SEO."
The Invisible Customer Base
Sizewise serves healthcare providers, not consumers. With 255 employees generating $64M in revenue, that's approximately $250K revenue per employee—typical for B2B medical equipment where sales cycles are long, relationships are everything, and procurement happens through private contracts, not web forms. The zero traffic figure isn't a failure; it's proof of a mature B2B model where customers call, they don't click.
The Agiliti Acquisition Strategy
Agiliti's acquisition of Sizewise fits a clear pattern: buying regional medical equipment specialists to build national scale. The tech stack (jQuery, Bootstrap, Google Analytics) suggests a legacy B2B portal, not a consumer-facing platform. This isn't a tech play—it's a distribution play. Sizewise brings regional relationships and specialized equipment knowledge that Agiliti can leverage nationally.
- Regional VP (Christian Gagnon) and VP Legal (Larry Askew) on the roster—indicating complex, regulated operations
- Director of Homecare role suggests multi-channel distribution (hospitals, home care, clinics)
- Materials Manager position reveals sophisticated supply chain management for wheelchairs and medical equipment
The tech stack tells a story of pragmatic B2B functionality over consumer polish. jQuery and Bootstrap for legacy portal maintenance, Google Analytics for basic tracking, OneTrust for compliance—this is a workhorse system, not a growth engine. The lack of structured data and Twitter Cards confirms this isn't optimized for discovery. For Sizewise's customers, the website was never the product—it was just a digital business card.
The B2B Playbook: Revenue Without Traffic
Sizewise proves that in healthcare equipment, relationships scale faster than algorithms. Their $64M valuation came from regional dominance, not viral growth—making them the perfect acquisition target for Agiliti's national expansion strategy.
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sizewise.com uses 11 technologies across their website including Google Fonts, Cloudflare, OneTrust, and more.
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Google Fonts
Cloud & Hosting
Cloudflare
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OneTrust
Marketing Automation
HubSpot
Analytics & Marketing
Google Tag Manager, Google Analytics
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Twitter Cards
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sizewise.com receives approximately 0 monthly visitors. The website has a bounce rate of 0% with visitors viewing an average of 0.0 pages per visit. Users spend an average of 0:00 on the site.
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