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Skie's Rebrand: A Salesforce Power Play
Why a $15M Australian consultancy is betting everything on a new identity
In the high-stakes world of enterprise software, a name change is rarely just cosmetic—it's a strategic pivot. Skie, the Australian Salesforce and AI consultancy, didn't just rebrand to Bluprintx; they signaled a fundamental shift from regional player to global contender.
"They're not just selling Salesforce implementations; they're selling an AI-powered growth engine—and betting their entire brand on it."
The Rebrand Rationale
With 68 employees and $15M in revenue, Skie had hit the ceiling of a 'boutique Salesforce partner.' The name 'Bluprintx'—a deliberate misspelling—signals a blueprint for AI-driven transformation. It's a calculated move to escape the crowded 'Skie' namespace and own the narrative of 'global solutions.'
Traffic & SEO Reality Check
With 1,536 monthly visits and a global rank of #10M+, Skie was invisible. The rebrand to Bluprintx is a clean-slate SEO play. Their top keyword? 'Skie' itself (2,300 monthly searches). They're trading legacy brand equity for a fresh, keyword-rich domain to capture 'Salesforce Australia' and 'Salesforce AFL' queries.
The tech stack reveals a modern, agile approach: Tailwind CSS, Bootstrap, and PWA capabilities. They're not just using Salesforce; they're building on it with Lottie animations and Hotjar analytics—tools that prioritize user experience and data-driven iteration. This is a company that builds for the web as meticulously as it builds for the cloud.
- Strategic Pivot: Moving from 'Skie' (regional) to 'Bluprintx' (global) to escape niche positioning
- AI-First Narrative: Rebranding around 'AI solutions' to align with market trends beyond traditional Salesforce
- Traffic Vacuum: 1,536 monthly visits indicates a need for aggressive content and SEO strategy post-rebrand
The Bluprintx Bet
They're betting that a new name, paired with AI and Salesforce expertise, can break them out of the Australian market. For investors, this is a high-risk, high-reward play on brand equity and global scalability.
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https://bluprintx.com/wp-content/uploads/2025/10/Bluprintx-Skie_Website-thumbnail-2.png
Meta Tags
One Brand, More Impact: Skie Becomes Bluprintx | Bluprintx
Skie is now Bluprintx. Together we deliver global Salesforce and AI solutions that unify marketing, sales, and drive measurable growth.
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About skie.com.au
Skie is now Bluprintx. Together we deliver global Salesforce and AI solutions that unify marketing, sales, and drive measurable growth.
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skie.com.au uses 21 technologies across their website including PHP, WordPress, cdnjs, and more.
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PHP
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WordPress
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cdnjs
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Amazon S3, Amazon Web Services, Cloudflare
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Marketo
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Traffic & Audience
skie.com.au receives approximately 1.5K monthly visitors and ranks #10,003,863 globally. The website has a bounce rate of 32% with visitors viewing an average of 1.7 pages per visit. Users spend an average of 0:37 on the site.
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