While everyone builds courses, Skillsetter builds simulations. This isn't another 'learn theory' platform—it's a digital profession simulator where users actually practice product management and brand archetypes. And they're doing it with just 12 people and $1.2M in revenue.

"They're not selling courses—they're selling muscle memory for digital professions."

The Ukrainian edtech scene is crowded with Coursera clones, but Skillsetter's PWA approach and Twitter Cards optimization show they're thinking platform-first, not content-first. With 35% direct traffic—unusually high for a niche simulator—they've built serious brand recall in a fragmented market.

• 12-person team generating $100K+ per employee annually
• PWA-first architecture for seamless mobile simulation
• Brand archetype content (Архетипи) ranking higher than their core product keywords
• 35% direct traffic indicates strong word-of-mouth in B2B circles