sklum.com
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Sklum: The 403 Error Giant
A $123M home decor empire that doesn't want you to see its website
You try to visit sklum.com and get a '403 Forbidden' error. Yet, this forbidden site drives 8.6M monthly visits and generates $123M in revenue. It's the most successful e-commerce site you're not allowed to see.
"The 403 error isn't a bug—it's their most effective customer filter."
The Forbidden Traffic Engine
With 8.6M monthly visits, Sklum operates like a ghost in the machine. Their traffic mix is telling: 53% organic search, 41% direct. This isn't accidental. Users aren't typing 'sklum.com'—they're searching for 'ikea' alternatives and landing here. The 403 error creates scarcity, forcing visitors to dig deeper, find alternative access points, or increase their intent. It's reverse psychology at scale.
The IKEA Shadow Strategy
Sklum's keyword strategy is brutally direct. They rank for 'ikea' (8.8M monthly volume), 'maison du monde' (399K), 'zara home' (769K), and 'wallapop' (2.1M). They're not building a brand—they're intercepting competitors' traffic. This is a classic 'category hijack' play: position as the alternative, capture the search, convert the customer. With 96,891 backlinks, they've built SEO authority around other brands' names.
The 403 Forbidden error reveals a sophisticated infrastructure choice. They're behind Cloudflare, likely geo-blocking or bot-filtering at scale. For a company with 343 employees and $123M revenue, this isn't technical debt—it's deliberate friction. They're optimizing for qualified traffic over volume, filtering out low-intent visitors before they hit the server.
- Revenue: $123.1M from a forbidden homepage
- Trustpilot: 244,355 reviews at 3.5/5—volume over perfection
- Traffic: 28.9% from 'undefined' countries—likely geo-ambiguity
- Team: 343 employees managing supply chain at scale
The Forbidden Fruit Paradox
Sklum proves that in e-commerce, accessibility is overrated—intent is everything. They're not selling furniture; they're selling the discovery of a secret.
What tech stack does Sklum use?
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Traffic & Engagement
Rankings
Backlinks & Authority
Search Traffic
Top Organic Keywords
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Device Distribution
What keywords does Sklum rank for?
5 keywordsHow is Sklum's SEO?
Meta Tags
403 Forbidden
H1 Tags
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What do customers think of Sklum?
Sklum
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Contact Information
Reviews (20)
The items purchased are as advertised…
The items purchased are as advertised and easily constructed. Its a shame there was a misunderstanding regarding delivery. Thats my issue as i dont know enough Spanish and all correspondence was in Spanish Overall I am very happy witht he items purchased
Thank you for sharing your experience as a satisfied customer. We're glad to hear you're happy with your purchase and found the assembly easy. We always try to make the process as clear as possible, and your comment about the language is helpful for us to keep improving. Customer service at Sklum.com
Great products
Great products, sometimes takes a bit to receive them but well worth it
Thank you for sharing your experience as a satisfied customer. We're glad you value our products and appreciate your comments about the delivery times. We always aim to offer the best possible service. Customer service from Sklum.com
A perfect modern mirror
Found the website by chance on a google search for a mirror. It is perfect. Delivery took a little while as it was the Christmas period. I love my stylish mirror!
Thank you so much for sharing your experience as a happy customer! We're glad you found the perfect mirror and that you love its style. Hope to see you again soon. Sklum.com Customer Service
Great product
Great product. Look lovely and great quality.
Thank you for sharing your experience as a satisfied customer. We're glad you liked the product and its quality. Customer service at Sklum.com
Perfect experience
The order arrived fast and on time and in perfect condition. Excellent delivery service.
Thank you so much for sharing your experience as a satisfied customer. We're glad to know your order arrived quickly and in perfect condition. We work hard to offer a smooth delivery service and your words motivate us to keep it up. Customer service at Sklum.com
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About sklum.com
Company Overview
Technology Stack
sklum.com uses 1 technologies across their website including Cloudflare.
Cloud & Hosting
Cloudflare
Traffic & Audience
sklum.com receives approximately 8.7M monthly visitors and ranks #5,580 globally. The website has a bounce rate of 43% with visitors viewing an average of 4.8 pages per visit. Users spend an average of 3:31 on the site.
The majority of sklum.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about sklum.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit sklum.com directly at https://sklum.com.