While Western edtech struggles with CAC and retention, Skyeng quietly built a $409M revenue machine by owning the entire learning stack. This isn't just another Zoom wrapper—it's a vertically integrated language learning platform that treats video calls as just one component in a sophisticated, AI-enhanced ecosystem.

"Skyeng didn't just digitize the classroom—they re-engineered it from the ground up, turning video calls into a data-rich feedback loop that traditional schools can't replicate."

The geographic data tells a story of dominance and expansion. With 77.6% traffic from 'undefined' (likely Russia/CIS), they've achieved near-monopoly status in their home market. The 6% from other regions suggests they're testing international waters—but their core strategy remains ruthlessly focused on owning the Russian-speaking education market first.

• Vertical integration: Owns platform, teachers, and curriculum
• Data flywheel: 5.3M visits generate training data for AI features
• Brand moat: 63,800 monthly searches for their name alone
• Unit economics: 3,829 employees for $409M revenue = $107K revenue/employee