In a world of VC-backed behemoths, Skylight.com is a masterclass in focused execution. With just 8 employees and a domain that instantly signals authority, they've carved out a lucrative niche in home renovation. This isn't just a skylight seller; it's a case study in dominating a specific, high-intent search term.

"They don't need massive traffic; they need the right traffic. And with 72,890 people searching just 'skylight' monthly, they're catching the net."

The tech stack reveals a modern, agile operation. Using Vite, Tailwind CSS, and PWA capabilities shows they're building for speed and mobile conversion. Google Analytics and Tag Manager are properly configured, indicating a data-driven culture. The 48% direct traffic is a powerful signal of brand recall and repeat customers—people aren't just stumbling upon them; they're coming back or typing the URL directly.

• Domain Authority: The exact-match domain 'skylight.com' is a priceless asset that instantly builds trust.
• Niche Focus: They avoid the 'home improvement' sprawl to own the skylight category entirely.
• Partnership Model: Leveraging VELUX's reputation allows them to compete without massive R&D spend.