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Slang: Owning the B2B English Learning Market
How a 289-person team is generating $44.5M by treating language as infrastructure, not content.
Most language apps are stuck in the B2C trap—chasing individual users with gamified fluff. Slang has quietly built a $44.5M revenue engine by doing the opposite: selling directly to the enterprises that desperately need professional English fluency. This isn't about ordering tacos in Spanish; it's about closing international deals.
"Slang proves that 'boring' B2B education is infinitely more scalable than sexy B2C consumer apps."
The B2B Bullseye
Slang's dominance comes from ruthless focus. While competitors burn cash on TikTok ads targeting students, Slang targets the CFO who controls the L&D budget. Their headlines scream 'Professional English training for companies'—a clear signal they aren't interested in the casual learner. This B2B focus allows for higher price points, lower churn, and a sales cycle that actually builds a moat.
The Traffic Paradox
Here's the data story that matters: 55% of their traffic is Direct. That means 33,000 people a month are typing 'Slang' or 'Slangapp' into their browser. This isn't SEO luck; it's brand equity. When you add the 32% coming from Organic Search, you realize they own the 'professional English' mental category. The 'slang hang' keyword (290 volume) hints at a sticky product experience users actively seek out.
The 289-person headcount relative to their revenue suggests a highly efficient operation. They aren't building a massive content library; they're building a platform for corporate learning. The tech stack (Tailwind, Bootstrap, PWA) is pragmatic, not trendy—prioritizing speed and reliability over bleeding-edge frameworks. This is a company optimizing for retention, not viral loops.
- The 'slang' brand name is a double-edged sword: high memorability but high noise in search (note the 'salng' typo traffic).
- They ignore the 'online english learning industry jobs' keyword (70 volume)—a signal they are strictly a training provider, not a hiring platform.
- The lack of structured data suggests they are prioritizing direct sales over SERP features, a classic enterprise move.
The Verdict: Buy the Platform, Not the App
Slang has built the backend infrastructure for corporate language learning. The $44.5M revenue validates the model: in B2B, boring wins.
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Slang — The language of professionals
Slang is the largest platform for learning professional and specialized English. We help people, companies, and universities go beyond basic English.
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About slangapp.com
Slang is the largest platform for learning professional and specialized English. We help people, companies, and universities go beyond basic English.
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slangapp.com uses 14 technologies across their website including Sentry, Cloudflare, DoubleClick Floodlight, Google Ads, and more.
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slangapp.com receives approximately 61.5K monthly visitors and ranks #427,469 globally. The website has a bounce rate of 34% with visitors viewing an average of 5.6 pages per visit. Users spend an average of 8:11 on the site.
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