aave.com
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Aave: The Liquidity Protocol That's Quietly Winning
How 200 employees built a $28.6M DeFi giant with 850K monthly visitors
While crypto headlines scream about meme coins and NFTs, Aave is building the foundational rails of decentralized finance. This isn't just another DeFi protocol—it's the liquidity layer where billions in assets flow silently, earning interest and powering the next generation of financial products.
"Aave doesn't compete with banks—it makes them obsolete by letting anyone create their own liquidity market."
The Silent Army of Liquidity Providers
With 852K monthly visits and 72% direct traffic, Aave's user base isn't just browsing—they're actively participating. These aren't speculative day traders; they're sophisticated liquidity providers earning variable yields on assets that would otherwise sit idle. The 21% organic search traffic suggests a loyal, educated user base that returns to the protocol, not to gamble, but to manage their financial positions.
The Infrastructure Play That Won
Aave's tech stack reveals its ambition: Next.js for performance, Vercel for edge deployment, and Ant Design for a professional, institutional-grade interface. This isn't a crypto toy—it's enterprise-ready infrastructure. The 200-person team isn't building for retail speculation; they're building for institutions, developers, and the next billion dollars in DeFi TVL.
The keyword data tells the real story: 'aave' alone commands 138K monthly searches, dwarfing 'aave crypto' (2.8K) and 'aave app' (2.5K). This brand dominance means Aave has transcended being a crypto protocol—it's become the default verb for decentralized lending. When people search 'aave,' they're not comparing options; they're going directly to the source.
- Non-custodial design eliminates counterparty risk entirely
- V3's portal feature enables cross-chain liquidity without bridging
- GHO stablecoin creates a native money market within the ecosystem
- Open-source protocol allows seamless integration for any developer
Aave Isn't Just DeFi—It's The Financial Layer of Web3
With $28.6M in revenue and 850K monthly users, the protocol has achieved product-market fit. The question isn't whether Aave will scale—it's how many existing financial products will be rebuilt on top of it.
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Aave
Aave is an Open Source Protocol to create Non-Custodial Liquidity Markets to earn interest on supplying and borrowing assets with a variable interest rate. The protocol is designed for easy integration into your products and services.
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Reviews (7)
Not reliable at all. Glad I saw blockchaintrix review about them on time...
Not reliable at all, had made so many deposits before realizing and then saw some disturbing reviews.
I was almost scammed by this fake site…
I was almost scammed by this fake site and people who led me here. Luckily I saw the reviews. Thank you for this site and these reviewers.
Scam company!!!Don’t ever trust nobody…
Scam company!!!Don’t ever trust nobody who is sending you WhatsApp messages to invest your savings in this company. I was loosing 50000 USD, because a Chinese sent me 60000 USD in cryptocurrency which were fake, just to gain my trust and to make the deposit. I made a loan and I lost everything!
Liquidated & lost 30k worth of ethereum unfairly.
Liquidated & lost 30k worth of ethereum by exploit of the protocol using flash loan liquidation tools. Self destruct calls found onchain showing the logic of the AAVE smart contract was broken. The AAVE team ignored my complaints even when it was clear & recorded on numerous transactions. Stay away if you intend to use AAVE for loans.
Request extortionate maintenance costs
Scam company, leave well alone.
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About aave.com
Aave is an Open Source Protocol to create Non-Custodial Liquidity Markets to earn interest on supplying and borrowing assets with a variable interest rate. The protocol is designed for easy integration into your products and services.
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Technology Stack
aave.com uses 9 technologies across their website including HSTS, Cloudflare, Vercel, Priority Hints, and more.
Security
HSTS
Cloud & Hosting
Cloudflare, Vercel
Performance
Priority Hints
Web Standards
Twitter Cards, PWA
Build Tools
Vite
UI Libraries
Ant Design
Traffic & Audience
aave.com receives approximately 852.4K monthly visitors and ranks #61,802 globally. The website has a bounce rate of 44% with visitors viewing an average of 3.4 pages per visit. Users spend an average of 2:52 on the site.
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