uniswap.org
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Uniswap: The $178M DeFi Giant
How a 208-person team commands a 67% direct-traffic empire in crypto's wild west
Uniswap isn't just another crypto exchange—it's the liquidity layer of Ethereum, where 1.9 million monthly users swap tokens without ever touching a centralized middleman. While most fintech startups chase users, Uniswap has become the destination itself.
"When your direct traffic dominates search, you've become infrastructure—not a destination."
The Unbranded Behemoth
Here's the paradox: 'uniswap' searches 186K times monthly, but 'polymarket' (1.8M) and 'eth price' (301K) dwarf it. Uniswap isn't capturing crypto's curiosity—it's the plumbing underneath. With 67% direct traffic, users aren't discovering Uniswap; they're returning to it. This is the hallmark of a product that's become infrastructure, not a website. The 22% organic search is just noise around the edges.
The 208-Person Powerhouse
208 employees. $34M revenue. $178M in funding. That's ~$163K revenue per employee—solid for a fintech, but these aren't SaaS margins. They're protocol economics. Hayden Adams and team built a liquidity machine that processes billions without holding custody. The Trustpilot score of 1.1/5? That's not a bug—it's the cost of decentralization. No customer service for failed trades, no chargebacks, no mercy for the crypto-curious.
The tech stack reveals their priorities: Tailwind CSS, Vite, Cloudflare, and PWA capabilities. They're not building for enterprise—they're building for speed and accessibility. The absence of structured data isn't an oversight; it's a statement. When you're the protocol, you don't need rich snippets. Your liquidity pools speak for themselves.
- 67% direct traffic = infrastructure status
- 1.9M visits from a 208-person team = insane leverage
- Trustpilot 1.1/5 = decentralization's tradeoff
- 6M backlinks = the internet's plumbing
- $34M revenue on $178M funding = protocol over profit
Uniswap isn't a product—it's a protocol
While competitors chase search rankings, they've become the default. The question isn't whether they'll win; it's whether they'll ever need to market again.
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Traffic & Engagement
Rankings
Backlinks & Authority
Search Traffic
Top Organic Keywords
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Device Distribution
What keywords does Uniswap rank for?
5 keywordsHow is Uniswap's SEO?
Open Graph Image
https://app.uniswap.com/images/1200x630_Rich_Link_Preview_Image.png
Meta Tags
Buy, sell & trade Ethereum and other top tokens on Uniswap
Swap crypto on Ethereum, Base, Arbitrum, Polygon, Unichain and more. The DeFi platform trusted by millions.
Uniswap Interface
H1 Tags
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Uniswap
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Activity & Engagement
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Reviews (20)
My swaps fail all the time
My swaps fail all the time. My transaction is still on progress and I could't send my money. I won't use this service anymore.
There’s a clear sense of direction…
There’s a clear sense of direction behind ℂ𝕣𝕪𝕡𝕥𝕠𝒕𝒓𝒂𝒄𝒌𝒊𝒏𝒈𝕖𝕩𝕡𝕖𝕣𝕥𝕤, with work that reflects discipline, focus, and attention to detail.
Avoid at all costs and warn others
Avoid at all costs and warn others. The earnings you see are misleading and cannot be withdrawn. 𝗕𝗹𝗼𝗰𝗸𝗣𝘂𝗹𝘀𝗲𝗚𝗹𝗼𝗯𝗮𝗹 helped me recover my money.
Never to Trust them!!!
Never to Trust them!!!! *B𞥐ffe nPurls* fought and my $48k came bvk making me smile it a relief.
They claimed an "Error" caused a price…
They claimed an "Error" caused a price mismatch in my account and asked for $4,500 to "correct the data." 𝖠úre𝕒𝐭e Ro𝐮te̶ scanned the platform's backend and proved the data was being manipulated by the admins, not an Oracle. Get the truth from 𝖠úre𝕒𝐭e Ro𝐮te̶ before you pay for their "technical fixes."
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About uniswap.org
Swap crypto on Ethereum, Base, Arbitrum, Polygon, Unichain and more. The DeFi platform trusted by millions.
Company Overview
Contact uniswap.org
Phone Numbers
Technology Stack
uniswap.org uses 12 technologies across their website including Font Awesome, Google Fonts, HSTS, Cloudflare Turnstile, Amazon S3, Cloudflare, and more.
Fonts
Font Awesome, Google Fonts
Security
HSTS, Cloudflare Turnstile
Cloud & Hosting
Amazon S3, Cloudflare
Analytics & Marketing
Datadog RUM
Web Standards
PWA
Build Tools
Vite
Traffic & Audience
uniswap.org receives approximately 1.9M monthly visitors and ranks #28,713 globally. The website has a bounce rate of 50% with visitors viewing an average of 3.6 pages per visit. Users spend an average of 2:32 on the site.
The majority of uniswap.org's traffic comes from undefined, undefined, .
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