9:41
slimfast.com
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slimfast.com

21 technologies
VerifiedVisit40.5K/mo$10M4821 Tech10 Leads
Deep Dive

SlimFast: The 1980s Brand Surviving Ozempic

How a 48-person team moves 40k visitors/month with 1980s weight-loss logic

SlimFast is a digital ghost of the 1980s diet craze, still convincing 40,000 monthly visitors that meal replacement shakes are the answer to modern obesity. With just 48 employees and $9.6M in revenue, they're either a masterclass in efficiency or a walking zombie brand.

40.5k
monthly visits
48
employees
$9.6M
annual revenue
54%
organic search

"SlimFast isn't selling weight loss anymore—they're selling nostalgia to a shrinking demographic that still trusts shake diets."

The Unintentional Niche

Their traffic breakdown reveals a brutal reality: 60.5% of visitors come from undefined sources, suggesting either tracking failures or a user base that doesn't interact with modern web infrastructure. The top keywords are pure brand loyalty—'slimfast' and 'slim fast' capture 5,600 combined monthly searches, while product-specific terms barely crack 500. This isn't discovery; this is habit.

The Ozempic Paradox

While pharma giants like Novo Nordisk capture billions with GLP-1 agonists, SlimFast clings to a 1980s playbook. Their Trustpilot rating of 2.9/5 with only 2 reviews suggests either minimal volume or aggressive review suppression. The real question: Can a 48-person team compete against pharmaceutical weight loss, or are they simply harvesting the last drops from a dying brand?

Their tech stack tells the story of a company frozen in time—jQuery, Bootstrap, and Tailwind CSS create a Frankenstein frontend that loads slowly and performs poorly. The lack of structured data and H1 tags on their homepage is unforgivable for a health brand in 2024. They're burning potential on a site that looks like it was built for Internet Explorer 6.

  • 48 employees generating $200k revenue per person is either impressive efficiency or massive under-scaling
  • Direct traffic at 35% proves brand recognition, but organic search at 54% shows they're not building new audiences
  • Social presence across TikTok, YouTube, Facebook, and Instagram with minimal engagement suggests spray-and-pray strategy
No clear SEO strategy beyond brand keywords
Still commands 5,600 monthly brand searches
Ancient tech stack hurting Core Web Vitals
Lean 48-person team with $9.6M revenue
Trustpilot rating barely above 2 stars
Multi-channel social presence
No presence in the GLP-1 conversation
Clinically-proven claims (even if dated)

SlimFast is a digital time capsule

They have the brand equity to pivot but lack the technical execution. The real opportunity isn't selling shakes—it's licensing their name to a telehealth GLP-1 provider before their relevance hits zero.

What tech stack does Slimfast use?

32 detected
Programming Languages1
CDN1
Cloud & Hosting1
Privacy & Consent1
Marketing Automation1
Advertising1
Social1
Web Standards2
JavaScript Libraries2
Tracking & Analytics11
F
Facebook Pixel
G
Google Tag Manager
S
Segment
F
FullStory
G
Google APIs
C
Cloudflare
G
Google Tag Manager
S
Segment
G
Google Analytics
G
Google DoubleClick
F
FullStory

How much traffic does Slimfast get?

Traffic & Engagement

40.5K
Monthly Visits
4.2
Pages/Visit
1:41
Avg. Duration
42%
Bounce Rate
Monthly Traffic Trend-7%
43.7K
Oct 2025
Oct
42.5K
Nov 2025
Nov
40.5K
Dec 2025
Dec

Traffic Sources

Search
54%
Direct
35%
Social
3%
Referrals
7%
Email
0%
Paid
1%

Where is Slimfast's audience located?

🌍60.5%
🌍10.9%
🌍9.0%
🌍3.6%
🌍3.4%

What keywords does Slimfast rank for?

5 keywords
1slimfast3.2K vol$0.80
2slim fast2.4K vol$0.69
3stop and shop slimfast340 vol
4slim fast high protein powder440 vol
5slimfast coffee house rich chocolate580 vol

How is Slimfast's SEO?

Open Graph Image

OG Image preview
og:image

https://slimfast.com/wp-content/uploads/2023/02/SlimFast-Logo-SSO.png

Meta Tags

title24 chars

SlimFast Home | SlimFast

description158 chars

A clinically-proven diet plan to help you lose weight & keep it off. SlimFast offers a variety of delicious & protein-enriched products. Start the Plan today!

languageEN-US

What is Slimfast's revenue?

$10M
Annual Revenue
48
-6%
Employees
$201K
Revenue/Employee
North Palm Beach, United States
Headquarters

Who works at Slimfast?

Loading leads...

What do customers think of Slimfast?

Slimfast

Slimfast

2.9
2 reviews

Categories

Fitness and Nutrition Service#undefinedVitamin and Supplements Store#undefinedWeight Loss Service#undefined

Activity & Engagement

Reply Rate
0%
Avg. Reply Time
0.0 days

Contact Information

Reviews (2)

Filter by rating:
Tony Borra
1/17/2023
🇨🇦 Canada1 reviewsOrganicUnverified
Experience date: 1/16/2023
are you guys crazy!

are you guys crazy!! my mother who is 92 has been drinking the 8 pack of the shakes for yrs/over ensure, they sell for 12.97, i went to get her some tonight it went up to 19.97. it went up $7.00 a case. your nuts, that despicable. especially seniors on an old age pension, i i will be writing to Walmart and who ever will listen to me, you guys should be a shamed of yourself,

Alec Heesacker
9/15/2020
🇺🇸 United States7 reviewsOrganic
There Was No Veggies Within The Protein…

There Was No Veggies Within The Protein Shakes, Since Veggies Add No Calories To Your Loss Weight Diet, So That’s A Bummer That You Are Gaining Weight By Chocolate Within The Middle Of The Pandemic!

Frequently Asked Questions about Slimfast

What is Slimfast's Revenue?
Slimfast generates approximately $10M in annual revenue. With 48 employees, that's $200,800 per employee.
What does Slimfast do?
A clinically-proven diet plan to help you lose weight & keep it off. SlimFast offers a variety of delicious & protein-enriched products. Start the Plan today!
How fast is Slimfast growing?
Slimfast employee count has changed by -6% year over year.
What technologies does Slimfast use?
Slimfast uses 21 technologies across their website including Fonts, Programming Languages, CMS. Key technologies include Google Fonts, PHP, WordPress.
Who are Slimfast's competitors?
Slimfast's main competitors include Boost, fairlife, Orgain, HMR Weight Management Services. These companies operate in similar markets and compete for the same customer base.
What do customers think of Slimfast?
Slimfast has a Trustpilot score of 2.9 out of 5 (3 stars) based on 2 customer reviews.

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How to contact Slimfast?

What are Slimfast's key pages?

Export slimfast.com Data

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About slimfast.com

A clinically-proven diet plan to help you lose weight & keep it off. SlimFast offers a variety of delicious & protein-enriched products. Start the Plan today!

Company Overview

slimfast.com
Website
health
Industry
#572,053
Global Rank
40.5K
Monthly Visitors
21
Technologies
10+
Employees

slimfast.com Key Pages

Contact slimfast.com

Technology Stack

slimfast.com uses 21 technologies across their website including Google Fonts, PHP, WordPress, and more.

Fonts

Google Fonts

Programming Languages

PHP

CMS

WordPress

CDN

cdnjs

Cloud & Hosting

Cloudflare

Privacy & Consent

OneTrust

Traffic & Audience

40.5K
Monthly Visits
42%
Bounce Rate
4.2
Pages/Visit
1:41
Avg. Duration

slimfast.com receives approximately 40.5K monthly visitors and ranks #572,053 globally. The website has a bounce rate of 42% with visitors viewing an average of 4.2 pages per visit. Users spend an average of 1:41 on the site.

The majority of slimfast.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is slimfast.com?
A clinically-proven diet plan to help you lose weight & keep it off. SlimFast offers a variety of delicious & protein-enriched products. Start the Plan today!
What technologies does slimfast.com use?
slimfast.com uses 21 technologies including Google Fonts, PHP, and 15 more. View the full tech stack analysis above.
How do I contact slimfast.com?
You can contact slimfast.com through their contact page.
What are slimfast.com's social media accounts?
slimfast.com is active on tiktok, youtube, facebook, instagram. You can find links to all their social media profiles in the social section above.
How popular is slimfast.com?
slimfast.com receives approximately 40.5K monthly visitors and ranks #572,053 globally. Traffic is declining by 4.7% month-over-month.

Related Searches

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This page provides publicly available information about slimfast.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit slimfast.com directly at https://slimfast.com.