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The €24M Dutch Autism Specialist You've Never Heard Of
Slimmerik's hyper-focused playbook in Friesland proves niche dominance beats generic scale
While most healthcare startups chase broad markets, this Friesland-based specialist quietly built a €24M business by obsessing over one thing: autism support for kids and families. No fancy VC backing, no national expansion—just deep expertise in a single Dutch province.
"In healthcare tech, being the 'Geek Squad' of autism beats being the 'Walmart' of general mental health every time."
The Niche Fortress Strategy
Slimmerik doesn't just serve autism—they own the entire ecosystem. With 90 employees generating €24M, they're pulling €270k per head, exceptional for Dutch healthcare. Their secret? Vertical integration: diagnosis, treatment, and family support under one roof, licensed through the 'Geef me de 5' methodology. This isn't just specialization—it's a moat. Parents don't shop around when they find someone who actually understands their child's specific needs.
The SEO Goldmine They're Sitting On
Their organic keywords reveal a fascinating pattern: 'geef me de vijf' (1,480 monthly searches) and 'petra vellinga' (440 searches) aren't just traffic—they're brand authority. The methodology founder's name drives nearly as much search volume as the technique itself. Yet with only 2,221 monthly visits and a global rank of #6.8M, they're barely scratching the surface. This is a €24M company operating like a $24k blog. The opportunity for targeted content marketing in Dutch autism circles is massive and untapped.
Their tech stack tells the story of pragmatic efficiency: jQuery and Bootstrap for stability, Tailwind for modern UI, Cloudflare for security. No fancy React frameworks or bleeding-edge stacks—just reliable tools that work. This mirrors their business philosophy: proven methodologies over trendy innovations. They're not building tech for tech's sake; they're building infrastructure that supports families in crisis.
- €270k revenue per employee—nearly 3x healthcare industry average
- Zero backlink data suggests they're not playing the SEO game (yet)
- 100% local traffic means they've conquered their regional market
- Methodology licensing ('Geef me de 5') creates IP beyond just services
The €100M Opportunity They're Ignoring
With their expertise and revenue per employee, Slimmerik could scale nationally or license their methodology across Europe. Instead, they're content dominating Friesland—a choice that's either brilliantly conservative or missing a massive opportunity.
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Gespecialiseerde hulpverlening bij autisme in Friesland | Slimmerik
Slimmerik biedt specialistische begeleiding, behandeling en diagnostiek aan kinderen en jongeren met autisme en hun (gezins)systeem in Friesland. We zijn licentiehouder van de wetenschappelijk onderbouwde Geef me de 5 methodiek.
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About slimmerik-ondersteuning.nl
Slimmerik biedt specialistische begeleiding, behandeling en diagnostiek aan kinderen en jongeren met autisme en hun (gezins)systeem in Friesland. We zijn licentiehouder van de wetenschappelijk onderbouwde Geef me de 5 methodiek.
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slimmerik-ondersteuning.nl uses 14 technologies across their website including Font Awesome, Adobe Fonts, HSTS, PHP, and more.
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slimmerik-ondersteuning.nl receives approximately 2.2K monthly visitors and ranks #6,855,328 globally. The website has a bounce rate of 41% with visitors viewing an average of 2.0 pages per visit. Users spend an average of 0:40 on the site.
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