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smallstep.com
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smallstep.com

14 technologies
VerifiedGrowingVisit62.5K/mo$3M2814 Tech21 Leads
Deep Dive

Smallstep: The Device Identity Platform

A tiny team building the infrastructure for Zero Trust at scale

In a world obsessed with user identity, Smallstep is betting everything on the machines. They've built the world's first Device Identity Platform, turning every connected device into a first-class citizen of your security perimeter. It's a bold vision executed by a lean, 28-person team.

28
employees
$2.7M
annual revenue
62.5K
monthly visits
45%
organic traffic

"Smallstep isn't just selling certificates; they're selling a fundamental shift in how we think about trust in a networked world."

Developer-First Infrastructure

Smallstep's DNA is deeply technical. With a GitHub presence and open-source roots (step-ca), they speak the language of engineers. Their organic search traffic, driven by queries like 'step-ca' and 'linux certificate authority', proves they've captured the developer mindset. They aren't marketing to suits; they're solving problems for sysadmins and security engineers who live in the terminal.

The Zero Trust Momentum

The market is screaming for Zero Trust architecture, and Smallstep is answering. While giants like Okta and CrowdStrike dominate user and endpoint security, Smallstep carves a niche in the plumbing: device identity and automated certificate management. With a tech stack built on Next.js and Tailwind, they move fast, iterating on a platform that promises to make cryptography simple—a notoriously difficult promise to keep.

The company's leadership—featuring founder Michael Malone and CRO Geoffrey Leonard—appears focused on sustainable growth rather than VC-fueled blitzscaling. With no public funding rounds listed, they are likely bootstrapped or operating with extreme efficiency. This financial discipline is rare in the cybersecurity space and suggests a product that sells itself.

  • Unified platform for device identity and certificates, eliminating manual crypto management.
  • Open-source foundation (step-ca) builds trust and community engagement.
  • Targeting the 'plumbing' of Zero Trust—often overlooked but critical for scale.
  • Lean operation: $2.7M revenue with just 28 employees implies high efficiency.
They don't compete on flashy endpoint detection.
They focus purely on device identity and certificate automation.
They don't target the average consumer.
They build for engineers who need reliability over features.
They aren't a massive, venture-backed behemoth.
They prioritize sustainable growth over market share at any cost.

The Quiet Giant of Device Identity

Smallstep is building the trust layer for the next generation of infrastructure. Ignore them at your peril.

What tech stack does Smallstep use?

16 detected
Media1
Authentication1
Security1
Error Tracking1
Analytics & Marketing1
Web Standards2
UI Libraries2
Frontend Frameworks1
Tracking & Analytics2
G
Google Analytics
S
Sentry

How much traffic does Smallstep get?

Traffic & Engagement

62.5K
Monthly Visits
1.7
Pages/Visit
0:33
Avg. Duration
45%
Bounce Rate
Monthly Traffic Trend+8%
57.9K
Oct 2025
Oct
50.7K
Nov 2025
Nov
62.5K
Dec 2025
Dec

Traffic Sources

Search
45%
Direct
38%
Social
4%
Referrals
12%
Email
0%
Paid
1%

Where is Smallstep's audience located?

🌍22.4%
🌍13.0%
🌍6.3%
🌍4.8%
🌍4.4%

What keywords does Smallstep rank for?

5 keywords
1step-ca1.2K vol
2step ssh ca250 vol
3error connecting with ssh-agent: dial unix: missing address250 vol
4big-ip acme support420 vol
5linux certificate authority240 vol

How is Smallstep's SEO?

Open Graph Image

OG Image preview
og:image

https://smallstep-cms-images.s3.us-east-2.amazonaws.com/Smallstep_Meta_Data_2fc88482af.png

Meta Tags

title54 chars

The World's First Device Identity Platform | Smallstep

description132 chars

Secure devices, enforce Zero Trust and simplify cryptography with Smallstep's unified platform for device identity and certificates.

languageEN

H1 Tags

h1Introducing the world’s first Device Identity Platform™

What is Smallstep's revenue?

$3M
Annual Revenue
28
0%
Employees
$98K
Revenue/Employee
San Francisco, United States
Headquarters

Who works at Smallstep?

Loading leads...

What do customers think of Smallstep?

No Trustpilot reviews available for this company.

Frequently Asked Questions about Smallstep

What is Smallstep's Revenue?
Smallstep generates approximately $3M in annual revenue. With 28 employees, that's $98,000 per employee.
What does Smallstep do?
Secure devices, enforce Zero Trust and simplify cryptography with Smallstep's unified platform for device identity and certificates.
How fast is Smallstep growing?
Smallstep employee count has changed by 0% year over year.
What technologies does Smallstep use?
Smallstep uses 14 technologies across their website including Media, Authentication, Security. Key technologies include imgix, Okta, HSTS.
Who are Smallstep's competitors?
Smallstep's main competitors include Vault, Teleport. These companies operate in similar markets and compete for the same customer base.

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About smallstep.com

Secure devices, enforce Zero Trust and simplify cryptography with Smallstep's unified platform for device identity and certificates.

Company Overview

smallstep.com
Website
computers_electronics_and_technology
Industry
#587,044
Global Rank
62.5K
Monthly Visitors
14
Technologies
21+
Employees

Contact smallstep.com

Technology Stack

smallstep.com uses 14 technologies across their website including imgix, Okta, HSTS, and more.

Media

imgix

Authentication

Okta

Security

HSTS

Error Tracking

Sentry

Analytics & Marketing

Google Analytics

Performance

Lazy Loading, Priority Hints

Traffic & Audience

62.5K
Monthly Visits
45%
Bounce Rate
1.7
Pages/Visit
0:33
Avg. Duration

smallstep.com receives approximately 62.5K monthly visitors and ranks #587,044 globally. The website has a bounce rate of 45% with visitors viewing an average of 1.7 pages per visit. Users spend an average of 0:33 on the site.

The majority of smallstep.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is smallstep.com?
Secure devices, enforce Zero Trust and simplify cryptography with Smallstep's unified platform for device identity and certificates.
How much does smallstep.com cost?
You can view smallstep.com's pricing and plans on their pricing page. Visit their website for the most up-to-date pricing information.
What technologies does smallstep.com use?
smallstep.com uses 14 technologies including imgix, Okta, and 8 more. View the full tech stack analysis above.
How do I contact smallstep.com?
You can contact smallstep.com via email at [email protected] or through their contact page.
What are smallstep.com's social media accounts?
smallstep.com is active on github, twitter, linkedin. You can find links to all their social media profiles in the social section above.
Is smallstep.com hiring?
Check smallstep.com's careers page for current job openings and opportunities. The company has 21+ known employees.
How popular is smallstep.com?
smallstep.com receives approximately 62.5K monthly visitors and ranks #587,044 globally. Traffic is growing by 23.2% month-over-month.

Related Searches

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This page provides publicly available information about smallstep.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit smallstep.com directly at https://smallstep.com.