smarthr.co.jp
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SmartHR: Japan's HR Tech Giant
How a $78M revenue startup is fixing Japan's broken labor market
Japan's labor market is notoriously rigid and bureaucratic—a relic of the post-war corporate structure. Enter SmartHR, a cloud-based HR platform that has quietly become the backbone of digital transformation for over 445 companies, tackling everything from digital payroll to remote work compliance in a market resistant to change.
"SmartHR isn't just digitizing paperwork—it's dismantling Japan's analog HR infrastructure one cloud subscription at a time."
The Silent Market Dominance
With 96.7% of traffic from Japan, SmartHR has achieved what most global SaaS companies fail to do: deep, local dominance. Their keyword strategy reveals a sophisticated understanding of the Japanese buyer—ranking not just for 'smarthr' but for specific pain points like 'smarthr 採用' (recruitment) and 'smarthr 炎上' (controversy management), showing they're addressing real-world operational crises.
The Funding-to-Revenue Ratio
With $194.3M in funding against $77.9M in revenue, SmartHR has a 2.5x funding-to-revenue multiple—aggressive for a mature B2B SaaS company. This suggests they're still in aggressive expansion mode, likely burning cash to capture market share before competitors like Foreigners or Money Forward catch up in the HR tech space.
The tech stack tells a story of modern but pragmatic engineering. They use Tailwind CSS for rapid UI development, Cloudflare for global performance, and heavy analytics tracking (Google Tag Manager, Clarity, Facebook Pixel). This isn't a legacy system—it's a cloud-native platform built for the modern web, yet optimized for Japan's unique compliance requirements.
- Dominates Japanese HR tech with 48% organic search traffic—unusual for B2B SaaS
- Targets specific Japanese pain points: 'smarthr 炎上' (4,630 monthly searches) shows crisis management focus
- High employee count (445) relative to revenue suggests heavy R&D investment
- Social presence on Twitter/X and YouTube indicates content-driven marketing strategy
SmartHR is Japan's HR Operating System
They're not just selling software—they're rebuilding Japan's labor infrastructure from the ground up, one cloud subscription at a time.
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Open Graph Image
https://smarthr.co.jp/assets/images/ogp/ogp.png
Meta Tags
株式会社SmartHR｜労働にまつわる社会課題をなくし、誰もがその人らしく働ける社会をつくる。
クラウド人事労務ソフト「SmartHR」を開発する株式会社SmartHR。私たちは、誰もが心地よく、健康に、そして幸せに働ける社会を目指し、テクノロジーと創意工夫で、日本の労働を一歩ずつアップデートしていきます。
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About smarthr.co.jp
クラウド人事労務ソフト「SmartHR」を開発する株式会社SmartHR。私たちは、誰もが心地よく、健康に、そして幸せに働ける社会を目指し、テクノロジーと創意工夫で、日本の労働を一歩ずつアップデートしていきます。
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Technology Stack
smarthr.co.jp uses 14 technologies across their website including Cloudflare, Marketo, DoubleClick Floodlight, Twitter Pixel, and more.
Cloud & Hosting
Cloudflare
Marketing Automation
Marketo
Advertising
DoubleClick Floodlight, Twitter Pixel, Google Ads, Facebook Pixel
Analytics & Marketing
Clarity, Google Tag Manager, Google Analytics
Performance
Lazy Loading
Web Standards
Twitter Cards
Traffic & Audience
smarthr.co.jp receives approximately 91.2K monthly visitors and ranks #387,940 globally. The website has a bounce rate of 51% with visitors viewing an average of 2.4 pages per visit. Users spend an average of 0:55 on the site.
The majority of smarthr.co.jp's traffic comes from undefined, undefined, .
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