smartpatient.eu
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Smartpatient: The Quiet Giant of Health Data
Building a patient-centric ecosystem with $29M in revenue and 108 employees
While health tech startups chase viral marketing, Smartpatient is quietly building a €29M revenue ecosystem by solving the hardest problem in pharma: real-world patient data. They aren't selling apps; they're building the operating system for chronic disease management.
"They aren't competing for consumer attention; they are the infrastructure for pharma companies to actually understand their patients."
The Invisible Network Effect
Smartpatient's traffic profile reveals a B2B2C model in motion. With 53% direct traffic and only 31% organic search, their users aren't discovering them by accident—they are referred by healthcare providers or pharmaceutical partners. The search volume for 'Mytherapy' (2,570/month) acts as a funnel; it's their consumer-facing brand that feeds the broader ecosystem. This isn't a DTC play; it's a land-and-expand strategy disguised as a consumer app.
The Revenue vs. Traffic Paradox
Here is the counter-intuitive data point: 5.3K monthly visits generating $29.2M in revenue. That is an astronomical revenue-per-visit ratio that traditional SaaS metrics cannot explain. This signals that Smartpatient monetizes data access and platform licensing, not user subscriptions. They sell insights to pharma, not features to patients. The low traffic footprint combined with high employee count (108) suggests a high-touch enterprise sales cycle rather than a viral product-led growth motion.
The technology stack reveals a pragmatic, performance-focused approach. They lean heavily on jQuery and Bootstrap—older, battle-tested technologies—rather than chasing the latest React hype. This is a calculated choice for a platform that must run on legacy hospital systems and low-bandwidth environments. The presence of Fathom Analytics (privacy-focused) is a strategic nod to GDPR compliance, which is non-negotiable when handling EU patient data.
- The 'Mytherapy' brand acts as a consumer Trojan Horse for enterprise data aggregation.
- Revenue density is decoupled from traffic volume—proof of a high-value B2B data model.
- European dominance (EU domain) suggests a regulatory moat against US-based competitors.
The Unsexy Billion-Dollar Play
Smartpatient proves that in HealthTech, infrastructure wins over interfaces.
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Open Graph Image
https://cdn.prod.website-files.com/683971fd97fe245d617a8356/688dd31885d6c240c6e4a94c_OG-Banner_smartpatient.jpg
Meta Tags
Pharma's Fully Integrated Digital Health Ecosystem
We are building the world’s leading patient-centric ecosystem, seamlessly integrating digital therapy support, medication access, and real-world data and insights.
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About smartpatient.eu
We are building the world’s leading patient-centric ecosystem, seamlessly integrating digital therapy support, medication access, and real-world data and insights.
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Technology Stack
smartpatient.eu uses 19 technologies across their website including HSTS, PHP, Webflow, and more.
Security
HSTS
Programming Languages
PHP
CMS
Webflow
CDN
jsDelivr
Cloud & Hosting
AWS CloudFront, Cloudflare
Advertising
DoubleClick Floodlight, Google Ads
Traffic & Audience
smartpatient.eu receives approximately 5.3K monthly visitors and ranks #3,448,791 globally. The website has a bounce rate of 35% with visitors viewing an average of 2.0 pages per visit. Users spend an average of 0:38 on the site.
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